Sound Communication: The Holdcom Blog

ACD: The Valuable Tool Your Company Isn't Using

Posted by Harvey Edelman on Thu, Jul 23, 2015

An Automatic Call Distributor (ACD) can be a very valuable tool for a company. What it does is fairly self-explanatory: it distributes calls automatically, letting your customer service team focus on serving customers instead of having to spend time directing calls. ACDs have a large number of additional benefits beyond saving time, however.

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Are Entertaining Videos Worth the Investment?

Posted by Harvey Edelman on Tue, Jul 21, 2015

Any business owner who remembers John Travolta dancing in a white suit instead of stumping for Scientology knows that videos and social media are not the only way to grow a business. So I've had to accept that the world, and the business world, has changed, and that we needed to do more than direct mail campaigns and trade shows to increase revenues. And we did. At my company, we do regular email marketing, keep our website current and cutting edge, and write our daily/weekly blogs. Some might argue it’s an economical tradeoff for brand awareness, promoting business and generating leads. But what about producing entertaining, ambitious videos, that aren't even necessarily trying to sell? All that time, resources, and money, just to say "Hey world, we're here. Look at us!" It's a tough pill to swallow for the CFO, even if I do consider myself the progressive partner. Where's the return? Where's the ROI? That's what I hear... outside... and inside my head.

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3 Social Media Tips for Hospitals

Posted by Harvey Edelman on Thu, Jul 16, 2015

Social media is a powerful tool that can be a double-edged sword for hospitals. Provide too much information and your content can be interpreted as boring or too technical. Then if your hospital is a social media hermit, you risk not staying top of mind in your community. We will discuss 3 tips that you should follow:  

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Grow Post Engagement by 221% - A Social Media Case Study

Posted by Sioban Schmeding on Tue, Jul 14, 2015

Instead of looking at a brochure most prospects prefer to look up hotels and businesses on the internet. Your internet presence could be Facebook, Yelp, or LinkedIn. As a business it can be complicated, encouraging previous customers to share their experience on the internet. To make customers and prospects comfortable businesses need to create a comfortable and friendly presence on the web. 

Holdcom was contacted by the General Manager of the Days Inn Washington DC, Connecticut Ave. Days Inn is located just outside downtown Washington, a busy tourist and business area. The General Manager was seeking a solution to make the Days Inn Facebook page more engaging and build brand awareness.

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Tags: social media

How To Get Quality Customer Feedback

Posted by Harvey Edelman on Thu, Jul 09, 2015

Customer loyalty is important for any business. The best way to improve loyalty is to understand and improve the customer experience. This is especially true in the hospitality industry because customer experience is the product. Customer feedback is a vital key in evaluating their experience and improving upon it. Here are some tips to help you get quality feedback.

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Hotels Using Social Media: Managing Negative Reviews

Posted by Sioban Schmeding on Tue, Jul 07, 2015

One of the biggest concerns of hotels using social media is the dreaded negative review. No one likes to get one but the fact is, they are part of the industry and while you hope to minimize them, they will happen at some point. 

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The Guest Experience Is In the Details

Posted by Sioban Schmeding on Wed, Jul 01, 2015

"Rome wasn't built in a day" and neither is the perfect guest experience. While it is crucial to have, customer relations and great experiences are built and nurtured over time with the right skill-set and dedication. This post will discuss three easy ways to ensure the guest experience you provide is top-notch

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Hotels Using Social Media Are A Dream Come True

Posted by Harvey Edelman on Thu, Jun 25, 2015

With the influx of social media into every day society, it has become common practice to begin to dream about your next vacation long before you start to actually make any actual plans.  

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Here's How to Get Great Reviews For Your Hotel

Posted by Harvey Edelman on Tue, Jun 23, 2015

When you're in the hospitality business, you're constantly on the lookout for more customers.  Much of your incoming business is based on reviews from previous visitors.  There's just one problem:  people are much more likely to write a review if they're dissatisfied with their service than they are to write a review when they're happy.  Want to get the kinds of reviews your Hotel deserves?  Try a few of these tips:  

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Video: What You Need To Know When Posting

Posted by Sioban Schmeding on Wed, Jun 17, 2015

With millions of people watching them every month, a video platform is a distribution method that you do not want to miss out on. People watch them on their computers, tablets, cell phones, and other devices.

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