The answer is yes. When it comes to video marketing, the quality of your video can be your best friend or your biggest enemy. In today’s world, where everyone uses the Internet, videos and other web marketing content are some of the best ways to reach people. However, at the same time, visitors don’t want to commit to watching a ten-minute video just to get the information they are looking for, which is why your video marketing must be well-thought-out. In business, creating a viral marketing campaign isn’t just about the amount of views you get, but getting people to share your videos. If your content isn’t shareable, you will limit its exposure and in turn reduce the opportunity for conversion.