Sound Communication: The Holdcom Blog

Promote Your Company Using Web Video Production

Posted by Harvey Edelman on Thu, Dec 18, 2014

Do you want your business to reach a wider audience? Have you hit a plateau in growth and need to amp up your website to gain more traffic and clients? If you're not using video you might be missing out. 

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Tags: video

Control the Pace of Your Operations and Increase Profits with Business Music

Posted by Harvey Edelman on Tue, Dec 16, 2014

Many businesses have music, and for most, the point is simply to make the experience of being there more pleasant. A store or restaurant that has no musical backdrop can seem boring, empty, or simply like it is missing something. However, adding music does more than fill the empty audio "space." It also sets the mood, offers a chance for the establishment to be more unique, and sets the pace of operations.

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How to Create an Awesome Trade Show Video

Posted by Harvey Edelman on Thu, Dec 11, 2014

If you market your products and services through trade shows but haven’t attended oneMake_Your_Video_Stand_out-1-910349-edited in a while, it’s time you did. What you’ll find is a rough and tumble neighborhood where getting your message out can be like herding cats. You’ll see a lot of booths and exhibitors, see a lot of foot traffic and overhear lots of casual conversation—in all, a whole lot of distraction which makes it exceedingly difficult to stand out and get noticed.  Fortunately, there’s a way for you to cut through all that background noise and grab the spotlight.

Your Secret Weapon

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Tags: video

How to Elevate Your Personal Brand and Increase Customer Engagement

Posted by Andy Begnoche' on Mon, Dec 08, 2014


Breaking down the Perfect Profile Photo 

Getting face to face sure has changed in the age of social networking.  Whether you entered social networks with a purpose or you sort of found yourself there serendipitously, it’s pretty clear by now your profile picture is being judged. Whether we like it or not, our profile picture quality reflects the quality of our work. Take control of those first impressions and make sure your photo is projecting the right image about you and your brand. Having a perfect profile photo can put your viewers at ease and increase engagement. 

Before we break down how to take a quality photo, the most important aspect of your profile picture is to understand its intent.  Consider the network you’re sharing it on and how you wish to be perceived there.  It may seem obvious that your LinkedIn photo should be more professional than a Facebook photo, but what if you use Facebook for business?  How authentic do you really want to be? If you're in a creative field, you may have more latitude when it comes to being original with your photo, but in the end it reflects who you are.

The Basics

A profile picture should feature “YOU”.  Avoid group shots or awkwardly cropped photos which have extraneous arms or objects spilling out of frame. Keep it professional. You may have rocked that outfit on Thanksgiving, but the red solo cup is not helping.  And don’t even THINK about taking a selfie.

From a technical stand point the most important things to consider are lighting, background and pose.

  1.  Lighting – If you’re not using a professional photographer, natural light should work best to provide enough light while making the image look warm and inviting. The trick here is just the right amount of light.  Avoid strong light that will cast harsh shadows.  Find a location and shooting angle for the softest light and softest shadows. 
  2. Background – Just because the loading dock has the right light, doesn’t mean anyone wants to see the dumpster in the background.  Try to get ample space between you and the background. Something with texture might work well, but remember you should be the focal point.
  3. Pose – Avoid the sorority “skinny arm” and be sure to angle your body about 45 degrees away from the camera, while keeping your head facing the camera.  Try a few different poses and angles to find the one that is the most flattering.

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Tags: first impressions

How to Leverage the Power of How-to Videos

Posted by Harvey Edelman on Thu, Dec 04, 2014

There’s no question about it: online videos are both popular and among the most effective means of gaining visibility, improving search engine rankings and boosting sales of your products and services.  Views of video ads topped the 3 billion mark by the 2nd quarter of 2014, and even that is not enough to meet consumer demand.  Nevertheless, some 75% of marketers surveyed indicated video was not a priority for their business, and more than half don’t yet believe consumers want to see company videos.

Why so many marketers are behind the curve on this wealth of online activity isn’t clear.  What is clear is that video is among the most effective means of concentrating large amounts of information into a relatively small space (according to Forrester, a single minute of video equates to no less than 2 million words), and to do it in a way that engages and persuades consumers.

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Tags: video

Podcast: Does Background Music Improve Customer Experience?

Posted by Andy Begnoche' on Fri, Nov 21, 2014

The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment.  Is the presentation of your setting favorable?  Is it clean and inviting?  Does it have visual interest that’s engaging like digital signage or decor reflective of your image? Are you using sound to elevate the customer experience? 

By evaluating your venue from all aspects and making positive adjustments, you will improve the customer experience.  An often overlooked element of customer experience is background music and the role it plays in how well a customer finds their interaction to be.  Choosing appropriate overhead music can have an effect on customer behavior.  Volume, tempo and genre are key factors which have an effect on behavior as found in a study done regarding “Effects of background music on Concentration of workers”.  Be sure to choose a business music service which has the music content to suit your target audience. When done correctly the right overhead music can boost your business.

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Tags: customer experience, background music, overhead music, business music services, Music

How the Right Overhead Music Can Boost Your Business

Posted by Harvey Edelman on Tue, Nov 18, 2014

There are a lot of components to a great business. Great customer service, a great location, and a great product are all key factors in determining the overall success of your business. But one often overlooked feature that can keep customers returning is the right choice of overhead music. From grocery stores to restaurants to calls placed on hold, here are some ways that music can help (or hurt) your business. These ideas come from an article on Business Insider, which references an academic article published in European Journal of Scientific Research

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Tags: overhead music

What You Need To Know To Succeed at Customer Engagement

Posted by Neil Fishman on Thu, Nov 13, 2014

The Do’s and Don’ts of Email Communication

Email has been around for decades. Today it is one of the prime movers of information and an essential communications tool that epitomizes the transformative power of technology. And yet, as with any tool, its effectiveness is determined by how it is used and what it is used for. This blog will guide you through some of the Do’s and Don’ts of effective email communication.

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Tags: customer engagement

Podcast: How do eGreeting Cards Increase Customer Engagement?

Posted by Andy Begnoche' on Tue, Nov 11, 2014


As video marketing continues to take top priority on marketers agendas, companies and brands are scrambling to find the resources and funds for this highly engaging and sought after digital content.  

An easy way to get started using video content as part of your marketing strategy is to turn to existing content which can easily be repurposed as video.  Breathe new life into your PowerPoint Presentations and convert them to videos.  Add professional audio and voilà you've got yourself a quality piece of video content suited for top-of-the-funnel customer experience.

Audio eGreeting cards are another low cost entry into video marketing.  These timely videos are an effective way to let customers know how much you care. Combine licensed images and music with a carefully crafted message, add your logo and an appropriate call to action and you're ready to go. Check out the podcast below to learn more about using eGreeting cards to engage your customers.

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Tags: eGreetings

Jump Start Your Marketing with Corporate Video {INFOGRAPHIC}

Posted by Sioban Schmeding on Thu, Nov 06, 2014

As marketers we are all looking for that essential element to give our marketing campaign an edge! Look no more, video is that missing piece. Video content can increase leads and website interaction. Whether you find yourself in a B2B industry or B2C industry. There are a variety of videos that can be created for any business. Join the video party and get started with your corporate video marketing!

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Tags: video, corporate video

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