Time spent waiting is wasted time. This feeling is especially prominent for people waiting in hospitals, whether in an on-site doctor's office, the emergency room, or even in the hospital itself. The combination of the seriousness of the visit and the lack of entertainment work together to make it so that people want only one thing: out. Fortunately, there is something healthcare facilities can do to alleviate the sensation of waiting, while providing important information for patients and those waiting along with them: They can provide videos with relevant health information.

Many hospitals and clinics believe that their patients don't care about much aside from the doctor and staff they interact with, but this isn't an accurate perception. In reality, patients choose a healthcare facility the same way they choose to shop at a typical retail store. The overall impression of the establishment, the experience of waiting for service, and how well they understand the processes they go through, all play a part in whether they will come in and whether they will return. Therefore, it's a good idea for healthcare operations to think of the entire customer experience rather than to focus solely on what happens inside of the examination room.

Just because someone jumps into the water, doesn’t mean they can swim. Many hospitals are figuratively doing just that, and finding out that there’s more to the social media ocean than what appears on the surface. There are, however, specific things that hospitals can do to successfully utilize social media in reaching distant lands of opportunity.

According to a recent study, most hospitals already have social accounts; Facebook, Twitter, Instagram. Even YouTube has swelled the ranks with at least half of the institutions polled.

Unfortunately, this doesn’t mean that these platforms are being used to their full capabilities. In fact, according to professors from the University of Virginia and MIT, hospitals are commonly underutilizing social media, even heading in the wrong direction.

While the old train of thought was to keep customers in your store longer to increase a chance of purchase, a keen observer of how their business works will notice that isn't always true. Often it's more a case of the customers speed in moving through a store. In that area, selecting the right overhead business music can help you make the customers experience more efficient without sales decreasing.

Some hospitals have begun using video and digital signs as ways to educate and inform patients and their families. In October of 2014, Region Hovedstaden, the regional healthcare authority of Copenhagen, Denmark, began the process of installing 500 digital screens in 20 different medical facilities. The screens will be installed in waiting areas in the facilities and will offer educational and informational health-care related content. 

8 phone features to make your business more efficient:

As a company that’s been in the telecommunications industry for 25 years, we’ve seen our fair share of new technologies come and go, but VoIP is one that’s going to be around for many years.  It’s the foundation on which our future telephone networks are being built and if you haven’t already switched over to a VoIP system, you will be sometime in the future.

Developing creative video content for your business doesn’t have to be tedious. Rather, it can be a fun way to show off your business and your personal creativity. Each business can define it’s video parameters on its own, but here are some ideas to get started.

Do you want your business to reach a wider audience? Have you hit a plateau in growth and need to amp up your website to gain more traffic and clients? If you're not using video you might be missing out. 

Many businesses have music, and for most, the point is simply to make the experience of being there more pleasant. A store or restaurant that has no musical backdrop can seem boring, empty, or simply like it is missing something. However, adding music does more than fill the empty audio "space." It also sets the mood, offers a chance for the establishment to be more unique, and sets the pace of operations.

If you market your products and services through trade shows but haven’t attended one in a while, it’s time you did. What you’ll find is a rough and tumble neighborhood where getting your message out can be like herding cats. You’ll see a lot of booths and exhibitors, see a lot of foot traffic and overhear lots of casual conversation—in all, a whole lot of distraction which makes it exceedingly difficult to stand out and get noticed.  Fortunately, there’s a way for you to cut through all that background noise and grab the spotlight.

Your Secret Weapon