Sound Communication: The Holdcom Blog

Everything You Need To Know About Music Licensing

Posted by Neil Fishman on Thu, Oct 23, 2014

We've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing you big bucks if (when) you get caught. Music licensing has many layers and variation and can get pretty complicated. But if you know what to look for, it doesn't have to be.

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Use Video Content to Promote Your Business

Posted by Harvey Edelman on Tue, Oct 21, 2014

A famous quote states, "There is no greater agony than bearing an untold story inside you." This is true of people in general and entrepreneurs specifically as well as the businesses they run. For our purposes,though,  we might want to add that the story being told should be done so in as compelling a way as possible.

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Tags: video

Using Video Services to Stand Out in a Tough Niche

Posted by Harvey Edelman on Thu, Oct 16, 2014

Many business owners launch their digital web presence and find that their blog posts, their social media contributions, and all their other digital efforts fall short to companies that have been around for longer. Other times, huge opportunities are lost to the competition simply because the presentation was lackluster and uninspiring.

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Tags: video

Should I use Superlatives in My On Hold Messages?

Posted by Harvey Edelman on Tue, Oct 14, 2014

"We offer the greatest customer service." "Our business is dedicated to using the latest technology." "We're the best." These are the kind of superlatives that, when not supported by factual evidence, can really turn off customers. When creating any kind of marketing content, it's always tempting to use one of these statements. It's easy to say,"We're the most dedicated to customer service" or "our company is number one in our industry"...but for your on hold marketing programs, is this the best option? 

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Update Your On Hold Communication with Holiday Greetings

Posted by Harvey Edelman on Wed, Oct 08, 2014

From Halloween through New Year’s, the next few months are prime time for updating your on hold communication to include holiday greetings. Take advantage of these special opportunities to strengthen your relationship with your customers.

In fact, updating your messages can be a good idea year round. It shows that your business takes timely action. It also gives a more human touch to your communications.

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How Do You Choose The Right Business Music For Your Company?

Posted by Harvey Edelman on Tue, Sep 30, 2014

We all have been in stores and restaurants where some type of music is playing in the background.  Sometimes we like it and sometimes we don't. So, how do you go about choosing the right business music for your company?

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Tags: business music services

Video: 4 Ways You Can Gain Momentum with Inbound Marketing

Posted by Sioban Schmeding on Fri, Sep 19, 2014

Content marketing is gaining momentum everyday. The challenge with content marketing is creating content that is interesting and relevant. Well here are some tips to not only increase traffic to your website but to increase leads. Leads can easily be converted into buyers if you are targeting the correct market. The average person learns and interprets information through visuals. Visual learners make up 65% of all learners[i]. Below demonstrates the high demand for visual content to keep attention. 

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Tags: video, customer experience, customer engagement, social media, inbound marketing

The Importance of Message on Hold [Infographic]

Posted by Brandon Reece on Wed, Aug 06, 2014

While you're ramping up your Internet and social media budget, don't forget that many of your best customers or would be customers still reach you on the phone. How are you addressing that? 

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Tags: on hold marketing, telephony, telephony marketing, Message On hold, customer experience, audio marketing, customer engagement, communication, On Hold Optimization

Building Your Brand With Online Video

Posted by Brandon Reece on Wed, Jul 09, 2014

Over the last few years, online video has grown to become an essential marketing tool. Many website visitors find videos extremely intriguing and useful, especially while making purchasing decisions. Companies around the world tailor their online videos to captivate, educate, and engage their audience through visual representations of their brands' personality. Effective branding breathes life into a company, leaving an everlasting impression on how we perceive their products and services. Here are the ways to best build your brand with online video: 

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Tags: marketing, video, communication, tips, videos, online

5 Consumer Pet Peeves of Automated Phone Systems

Posted by Brandon Reece on Wed, Jul 02, 2014

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Tags: on hold marketing, telephony, telephony marketing, running your business, Message On hold, audio branding, audio marketing, hold music, Message On Hold Equipment, On Hold Optimization, on hold communication

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