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According to Bart Foster, Founder and CEO of SoloHealth, the number one trend in healthcare for 2012—the trend that all other trends will rely upon—is technology. He says that technology will, “propel consumers to have more engaged and interactive experiences with not only their doctors/providers but healthcare brands and advertisers.” Here’s how you can embrace technology and stay on trend throughout the coming year.

Part 1 of this article discussed what kind of content you can fit into Messages On Hold of certain lengths, based on words per minute. A complete Message On Hold program will include music and marketing messages. On average, our clients request 4-minute-long Message On Hold programs. In part 1, I divided the 4 minute program into messages of 15, 30, or 60 seconds in length. How do you decide how long a section of narration should be?

How are you keeping your on Message On Hold script up to date throughout the year?

When callers are waiting to hear from a customer service representative at your business, they’re waiting on telephone hold. What you do during this hold time has a major impact on how the rest of the call will go, and how well appreciated your customer will feel. If you haven’t given your Message On Hold program much thought or aren’t sure what your callers thing about it, here are 8 things to look out for:

Because every business is multifaceted, it’s easy to present too much information. While it’s true that content is king, sometimes too much content is total overload. For visual and written content, this might not be a major problem, but for Message On Hold programs and other audio scripts, it’s important to keep information streamlined so as not to overwhelm listeners. Here are our tips for keeping your on hold marketing informative and listenable:

As you may have learned in our previous blog, a ­voice over talent can speak approximately 112 words per minute. It’s important that you don’t stuff too much content into your Message On Hold program, as it will be overwhelming to your callers and difficult to understand. As your finished on hold marketing program should consist of both music and text, which is preferred by 88% of callers on hold, you don’t want to take up your entire program length with words. Here’s what you can say in a given amount of time and some examples of Message On Hold scripts for each time interval.