Sound Communication: The Holdcom Blog

Podcast: Does Background Music Improve Customer Experience?

Posted by Andy Begnoche' on Fri, Nov 21, 2014

The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment.  Is the presentation of your setting favorable?  Is it clean and inviting?  Does it have visual interest that’s engaging like digital signage or decor reflective of your image? Are you using sound to elevate the customer experience? 

By evaluating your venue from all aspects and making positive adjustments, you will improve the customer experience.  An often overlooked element of customer experience is background music and the role it plays in how well a customer finds their interaction to be.  Choosing appropriate overhead music can have an effect on customer behavior.  Volume, tempo and genre are key factors which have an effect on behavior as found in a study done regarding “Effects of background music on Concentration of workers”.  Be sure to choose a business music service which has the music content to suit your target audience. When done correctly the right overhead music can boost your business.

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Tags: customer experience, background music, overhead music, business music services, Music

How the Right Overhead Music Can Boost Your Business

Posted by Harvey Edelman on Tue, Nov 18, 2014

There are a lot of components to a great business. Great customer service, a great location, and a great product are all key factors in determining the overall success of your business. But one often overlooked feature that can keep customers returning is the right choice of overhead music. From grocery stores to restaurants to calls placed on hold, here are some ways that music can help (or hurt) your business. These ideas come from an article on Business Insider, which references an academic article published in European Journal of Scientific Research

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Tags: overhead music

What You Need To Know To Succeed at Customer Engagement

Posted by Neil Fishman on Thu, Nov 13, 2014

The Do’s and Don’ts of Email Communication

Email has been around for decades. Today it is one of the prime movers of information and an essential communications tool that epitomizes the transformative power of technology. And yet, as with any tool, its effectiveness is determined by how it is used and what it is used for. This blog will guide you through some of the Do’s and Don’ts of effective email communication.

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Tags: customer engagement

Podcast: How do eGreeting Cards Increase Customer Engagement?

Posted by Andy Begnoche' on Tue, Nov 11, 2014


As video marketing continues to take top priority on marketers agendas, companies and brands are scrambling to find the resources and funds for this highly engaging and sought after digital content.  

An easy way to get started using video content as part of your marketing strategy is to turn to existing content which can easily be repurposed as video.  Breathe new life into your PowerPoint Presentations and convert them to videos.  Add professional audio and voilà you've got yourself a quality piece of video content suited for top-of-the-funnel customer experience.

Audio eGreeting cards are another low cost entry into video marketing.  These timely videos are an effective way to let customers know how much you care. Combine licensed images and music with a carefully crafted message, add your logo and an appropriate call to action and you're ready to go. Check out the podcast below to learn more about using eGreeting cards to engage your customers.

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Tags: eGreetings

Jump Start Your Marketing with Corporate Video {INFOGRAPHIC}

Posted by Sioban Schmeding on Thu, Nov 06, 2014

As marketers we are all looking for that essential element to give our marketing campaign an edge! Look no more, video is that missing piece. Video content can increase leads and website interaction. Whether you find yourself in a B2B industry or B2C industry. There are a variety of videos that can be created for any business. Join the video party and get started with your corporate video marketing!

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Tags: video, corporate video

Tips for Creating Great Overhead Announcements

Posted by Harvey Edelman on Tue, Nov 04, 2014

Almost everyone has heard announcements that come in over hold music or in-store music tracks. Unfortunately, just as many have been left wondering what the announcer actually said. This is just one of the problems that can negate the benefit of such messages. To ensure that your overhead announcements work as intended, try following these tips:

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Tags: overhead announcements

10 Tips to Deliver The Best Customer Experience on Facebook

Posted by Harvey Edelman on Tue, Oct 28, 2014

Social media has become an important part of any business's marketing strategy, and a Facebook page is a necessity for any business who wants to gather a bigger customer base. That said there are some definite do's and do not's when it comes to managing a Facebook page that all owners should be aware of in order to provide the best possible customer experience.

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Use Video Content to Promote Your Business

Posted by Harvey Edelman on Tue, Oct 21, 2014

A famous quote states, "There is no greater agony than bearing an untold story inside you." This is true of people in general and entrepreneurs specifically as well as the businesses they run. For our purposes,though,  we might want to add that the story being told should be done so in as compelling a way as possible.

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Tags: video

Using Video Services to Stand Out in a Tough Niche

Posted by Harvey Edelman on Thu, Oct 16, 2014

Many business owners launch their digital web presence and find that their blog posts, their social media contributions, and all their other digital efforts fall short to companies that have been around for longer. Other times, huge opportunities are lost to the competition simply because the presentation was lackluster and uninspiring.

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Tags: video

Should I use Superlatives in My On Hold Messages?

Posted by Harvey Edelman on Tue, Oct 14, 2014

"We offer the greatest customer service." "Our business is dedicated to using the latest technology." "We're the best." These are the kind of superlatives that, when not supported by factual evidence, can really turn off customers. When creating any kind of marketing content, it's always tempting to use one of these statements. It's easy to say,"We're the most dedicated to customer service" or "our company is number one in our industry"...but for your on hold marketing programs, is this the best option? 

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