A famous quote states, "There is no greater agony than bearing an untold story inside you." This is true of people in general and entrepreneurs specifically as well as the businesses they run. For our purposes,though, we might want to add that the story being told should be done so in as compelling a way as possible.Read More
Sound Communication: The Holdcom Blog
Many business owners launch their digital web presence and find that their blog posts, their social media contributions, and all their other digital efforts fall short to companies that have been around for longer. Other times, huge opportunities are lost to the competition simply because the presentation was lackluster and uninspiring.Read More
"We offer the greatest customer service." "Our business is dedicated to using the latest technology." "We're the best." These are the kind of superlatives that, when not supported by factual evidence, can really turn off customers. When creating any kind of marketing content, it's always tempting to use one of these statements. It's easy to say,"We're the most dedicated to customer service" or "our company is number one in our industry"...but for your on hold marketing programs, is this the best option?
From Halloween through New Year’s, the next few months are prime time for updating your on hold communication to include holiday greetings. Take advantage of these special opportunities to strengthen your relationship with your customers.
In fact, updating your messages can be a good idea year round. It shows that your business takes timely action. It also gives a more human touch to your communications.Read More
We all have been in stores and restaurants where some type of music is playing in the background. Sometimes we like it and sometimes we don't. So, how do you go about choosing the right business music for your company?Read More
Tags: business music services
Content marketing is gaining momentum everyday. The challenge with content marketing is creating content that is interesting and relevant. Well here are some tips to not only increase traffic to your website but to increase leads. Leads can easily be converted into buyers if you are targeting the correct market. The average person learns and interprets information through visuals. Visual learners make up 65% of all learners[i]. Below demonstrates the high demand for visual content to keep attention.
While you're ramping up your Internet and social media budget, don't forget that many of your best customers or would be customers still reach you on the phone. How are you addressing that?
Over the last few years, online video has grown to become an essential marketing tool. Many website visitors find videos extremely intriguing and useful, especially while making purchasing decisions. Companies around the world tailor their online videos to captivate, educate, and engage their audience through visual representations of their brands' personality. Effective branding breathes life into a company, leaving an everlasting impression on how we perceive their products and services. Here are the ways to best build your brand with online video:
Tags: on hold marketing, telephony, telephony marketing, running your business, Message On hold, audio branding, audio marketing, hold music, Message On Hold Equipment, On Hold Optimization, on hold communication
Since YouTube celebrities took the Internet by storm, small businesses and corporations alike have adopted video production to connect with their audience in creative and imaginative ways. From Twitter contests to Heineken’s cavalier “drop everything and travel” departure roulette, from GoDaddy.com’s “find out what happens next” to Reddit’s live celebrity Q+A sessions, audiences have never been more engaged.
And it’s not just the consumer who is having all the fun: video production is being used to bring company staff closer together. Here are three ways you can use video production to boost your own staff engagement: