Sound Communication: The Holdcom Blog

Seize Your Marketing with Audio Marketing or Sonic Branding

Posted by Sioban Schmeding on Wed, May 18, 2016

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a brand image. Neglecting audio or sonic branding in any marketing campaign will decrease the likelihood that you'll get the results you are seeking.

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Tags: audio branding, marketing, audio, customer experience, audio marketing, customer service, audio logo, Audio Production, retail audio, sonic branding

Why Custom Audio is Important to Your Phone System

Posted by Harvey Edelman on Wed, May 11, 2016

So you want to know why custom audio is important to your phone system? Your phone system is the first impression many customers receive.  It's the "front door" to your business and it needs a professional image. It's one of the easiest ways to improve customer experience. In addition to improving your image, professional recordings create a feeling of security and capability from callers as they recognize businesses who prioritize the level of communication on call flows. Let's take a look at three good reasons why meeting your customer's expectations with custom audio speaks volumes about your professionalism and dedication to service (a key factor in customer satisfaction). 

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Tags: Message On hold, audio, professional audio, Messages On Hold, voice prompts, professional voicemail greeting, voice prompt, IVR, Auto attendant, phone system

What Star Wars Taught Us About Marketing and Brand Image

Posted by Sioban Schmeding on Wed, May 04, 2016

May the 4th be with you! Star Wars wasn't only one of the most well-known movies in history, but created an entire culture. When it comes to marketing, there are several marketing examples that can be seen in the first movie of the original Star Wars trilogy. Marketing that we can see in Star Wars: Episode IV – A New Hope include: understanding your target audience, analyzing your product and services and creating a strong brand image.

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Tags: marketing, small business, brand image, brand voice

Live Agents Or Automated Attendant?

Posted by Sioban Schmeding on Tue, May 03, 2016

The term 'Live Agents' has replaced the traditional "receptionist".  Not too long ago most businesses answered calls live during "normal" business hours. So much has changed in how we work and live and communicate, I’m not sure what is considered normal.  Today customers expect 24/7, 365 support from any channel possible. In order to keep pace with customer demand auto-attendants are used everywhere - even local pizza shops.  Once considered a tool for big businesses, auto-attendants and IVR are available in just about every phone system sold. But which is better?  Answering the call with a live representative or having all calls go through a menu of options?

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Tags: IVR, Auto attendant, live agent

5 Ways Auto Attendant Can Increase Efficiency in Your Business

Posted by Harvey Edelman on Wed, Apr 27, 2016

Every business owner knows the importance of accurate and timely communications to keep the company running smoothly. A missed call or message can mean a significant loss of revenue and possibly a lost client. The auto attendant on your phone system can help to solve this issue. The obvious feature not missing a call is just one benefit of this technology.

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Tags: running your business, small business, voice prompts, IVR, Auto attendant

3 Reasons IVRs Can Make or Break Your Brand

Posted by Harvey Edelman on Wed, Apr 20, 2016

IVR systems. We've all used it and we've all had experiences where we were trapped in a routing loop unable to reach a human being and stuck yelling at a "robot" we can barely understand. 

When was the last time you've had an experience like that? How did it make you feel about the brand who provided that experience to you? Probably not good. 

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Tags: professional audio, voice prompts, voice, IVR

Voice Assistant Technology & Customer Experience

Posted by Sioban Schmeding on Fri, Apr 15, 2016

As technology changes, the customer experience and human interaction changes as well. We have become reliant on the use of cellphones and the convenience of information at our fingertips. Technology advancements have caused such disorders as Nomophobia or the fear of being out of mobile phone contact. With advancements in technology it has put pressure on the customer experience. Customers now have further reach with the evolution of technology.  By utilizing advancements in technology the customer need can be met in a variety of ways throughout the automobile, financial, and food service industries- adding new value to the customer experience. 

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Tags: customer experience, voice prompt, voice, IVR

What is IVR? How Does it Relate to Voice Prompts?

Posted by Sioban Schmeding on Fri, Apr 08, 2016

Working in our Client Relation's Department we often get asked what is the difference between a voice prompt and IVR (Interactive Voice Response). IVR is a telephony technology that can process a combination of touch tones and voice inputs.  IVR uses voice prompts to provide callers’ with instructions and directions for accessing information via phone. Voice prompts are used within an IVR? Yes, that wasn't a typo, prompts are audio files that provide greetings or informational messages within a telephone voice processing system. They can be sentances, phrases or individual words.  Unlike voice prompts an IVR system consists of a database, telephone equipment, a supporting infrastructure and software applications. Most IVR applications include:

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Tags: IVR Announcements, voice prompts, voice prompt, IVR

DIY Voice Prompts

Posted by Sioban Schmeding on Mon, Apr 04, 2016

If you've ever thought about recording your own prompts for your business, then you've probably already found out just how difficult it can be. Even with the right equipment (which alone costs thousands of dollars), depending on the word count it can take a week just to get the right recordings done. Maybe that's why professionally recorded voice prompts are in such high demand.

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Tags: audio, professional audio, voice prompts, voice prompt, voice, IVR

Message On Hold - The Key to Unified Communications

Posted by Harvey Edelman on Wed, Mar 23, 2016

Your team has worked diligently to create a marketing and communication strategy that will increase sales and strengthen your competitive edge. Understanding how to create effective audio marketing scripts for Message On Hold can make a difference as to how clients perceive your brand. Your telephone greetings and hold script is a customer's first experience with your company. These first interactions are essential for convincing customers you can deliver on the promise of your marketing materials. Will the caller's experience on the phone, mirror their expectation?  The caller experience will mirror the customer expectation if your on hold program delivers a consistent, brand-driven message that aligns with your marketing and communications strategy.

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Tags: on hold marketing, Message On hold, audio marketing, Music On hold, hold music

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