Automotive retail centers often manage many marketing and customer service objectives simultaneously. With so much information to be conveyed, well planned, thoughtful writing is necessary for a good Message On Hold Program. Including basic, important information about your dealership is a great way to start, but you can elevate your content to the next level  by including engaging messages, too.

"We offer the greatest customer service." "Our business is dedicated to using the latest technology." "We're the best." These are the kind of superlatives that, when not supported by factual evidence, can really turn off customers. When creating any kind of marketing content, it's always tempting to use one of these statements. It's easy to say,"We're the most dedicated to customer service" or "our company is number one in our industry"...but for your on hold marketing programs, is this the best option? 

When you decide to upgrade your voicemail message to a more professional option, you choose between writing and recording it yourself and having a professional do the hard work for you. On the surface, voicemail greetings seem simple, but they often go awry. Some people try to use a funny voicemail greeting while others get nervous and stutter or miss words. Using a professional makes life--and your outgoing message--a lot easier. 

A number of Holdcom employees have children who are high school seniors and are, right now, in the middle of the college application process. While it's an exciting time, it can also be a frustrating experience. With higher call volumes at the admissions office, these employees (and their children) have spent time waiting on hold...and they've found this hold time less than enjoyable. To be able to stand apart from other institutions and see maximum return on investment, you must make every part of the application process as painless as possible.

Without considering different methods of communication, an eLearning program cannot be successful. To reach a sometimes vast audience, auditory, visual, and kinesthetic communication should all be considered. It's tricky, but a computer-based training program is the perfect way to incorporate these very different elements.

Funny voicemail greetings are one of those things that seems like a good idea...until you hear one time and time again. For business and professional life, a funny cell phone message just doesn't make sense. Here are 5 examples of funny phone greetings...and why you shouldn't use them on your cell.

Language is a fluid, ever changing doctrine. It's constantly updated with new terms and forms of words as technologies and generations evolve. The self-editing and adoption of these terms and phrases happens almost organically as one word is used more frequently and falls into favor within our daily lexicon.  I can attest that the term "legit" has officially gone mainstream since I heard my wife say it to my 12 year old son when checking out his new baseball bat.

Using images on the internet is easy. Using sound for websites, on the other hand, is less obvious. However, internet audio is a powerful tool that you should use to enhance your website and your image. Here are 15 ways to incorporate audio on your website:

When writing voice prompts for IVR or ACD systems, clear concise communication is key. The thing about a well structured call-processing system with properly recorded voice prompts is that you just don't notice it. What you do notice, however, is a system that is riddled with problems and errors.

The beauty of eLearning is that its computer-based format allows for designers and trainers to include many interactive elements that make presentations experiential. Contemporary web based training programs can include mutlimedia, like pictures, sounds, and videos. By including more multimedia, presentations become more engaging and knowledge retention improves. Two ways to use sound to improve the interactivity and learner engagement of your online learning programs are conversations and games.