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Sound Communication: The Holdcom Blog

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Does Video Quality affect Video Shareability?

Sound Communication: The Holdcom Blog
Quality Before & After   Puppy3 copy

The answer is yes. When it comes to video marketing, the quality of your video can be your best friend or your biggest enemy. In today’s world, where everyone uses the Internet, videos and other web marketing content are some of the best ways to reach people. However, at the same time, visitors don’t want to commit to watching a ten-minute video just to get the information they are looking for, which is why your video marketing must be well-thought-out.  In business, creating a viral marketing campaign isn’t just about the amount of views you get, but getting people to share your videos. If your content isn’t shareable, you will limit its exposure and in turn reduce the opportunity for conversion.

Spending All of 2013 Waiting On Hold

Sound Communication: The Holdcom Blog
man with baby on hold resized 600

“Nothing can be said to be certain, except death and taxes.” It’s obvious that Ben Franklin never talked on the phone, otherwise he would have included “waiting on hold” as one of life’s certainties. In recent years, people have been spending a more than desirable amount of time on hold. According to a 2013 poll, most American customers spend 13 hours waiting in queue per year; those 10-20 minutes per week sure add up!  For Julianna Goldman from Bloomberg News, however, the reality of spending hours on hold was all too real.

6 Blogs From 2013 To Enhance Your Digital Marketing

Sound Communication: The Holdcom Blog

Digital Marketing continued to be on everyone's todo list in 2013.  Check out these 6 popular posts from our blog which cover all your digital marketing from your phone system, to your website, and beyond. They'll inspire you to complete every item on your marketing agenda.

Top Effects Overhead Music Has On Behavior

Sound Communication: The Holdcom Blog

Music is often thought of as just for entertainment but it can also be used to accomplish other objectives. Generally, overhead music plays in background of production facilities, retail stores, restaurants and offices to manufacture certain desired attitudes and behaviors among employees and customers. The volume and type of music that is being played might be the reason you are not getting more sales and being more productive.

3 Marketing Audio Script Questions To Ask Yourself

Sound Communication: The Holdcom Blog

Writing a marketing audio script can get frustrating without an outline and an understanding of what an effective audio script should be. I know, I know, you’ll just Google it, right? It is important to remember that you are writing something that is meant to be heard.

Top 3 Reasons Audio is the Next Big Thing for Digital Marketing

Sound Communication: The Holdcom Blog
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Did you know that by 2016, more than 76% of Americans are going to listen to audio through their digital devices? Or that Pandora tops its competitors in digital advertising revenue and registered users? 

5 Ways to Use Marketing Videos On Your Website

Sound Communication: The Holdcom Blog
green screen shoot for video marketing website images

Videos are a crucial element for a complete website experience. Having original and professional videos on your website showcases your creativity, conveys your passion, and illustrates that you are seriously invested in your business. In order to translate your video production efforts into website hits and click throughs, you must place video strategically throughout your site. What is the optimal location?


5 Key Features of the Best Overhead Music for Healthcare Facilities

Sound Communication: The Holdcom Blog
overhead music for healthcare

Overhead music in healthcare facilities is much, much different than overhead music in retail stores or other business settings. Whether in a major hospital or local doctor's office, a healthcare facility's audio needs to appeal to a wide variety of people, many of whom are ailing, nervous, or otherwise concerned. So what do you do? Some facilities choose to do nothing - they leave their waiting rooms and corridors silent. Others intentionally choose boring, barely-noticeable tracks, hoping not to offend anyone. In either situation, facilities are missing an opportunity to use music with a purpose - calming patients and caretakers, helping staff, and easing the experience of waiting.

4 Killer Examples of Website Audio Done Right

Sound Communication: The Holdcom Blog
4 examples of website audio done right

Website audio has gotten a bad rap. Many people think sound has no place on the internet, that web browsing should be a silent experience.

Tackling the Basics of Small Business Hosted Phone Systems

Sound Communication: The Holdcom Blog
Tackling the basics of small business hosted phone systems

What is a phone system and how is it different from phone service?

Phone system and phone service get confused a lot, but they’re not the same thing. It’s a little like getting your internet service confused with your router. Your router can hook to a number of different internet service providers, just like your internet service provider can hook up to a lot of different models of router.

The phone service is analogous to your internet service in this scenario. You’re familiar with companies like AT&T- they’re a phone service provider. If you still have a home phone, the service is likely hooked up to a telephone.

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