Sound Communication: The Holdcom Blog

Customer Experience Predictions for 2015

Posted by Sioban Schmeding on Thu, Jan 29, 2015


In business to grow, you need to increase earnings. One way to increase earnings is to nurture your customers - developing raving fans who share what a great experience your company provided them, that’s how. A Customer's experience should be the foundation of any company. If you aren't supporting your clients throughout their purchasing journey your company will see the fury of customers sharing their experience online.
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Tags: customer experience

Video the Easy Way to Educate and Captivate a Hospital's Audience

Posted by Harvey Edelman on Tue, Jan 27, 2015

Time spent waiting is wasted time. This feeling is especially prominent for people waiting in hospitals, whether in an on-site doctor's office, the emergency room, or even in the hospital itself. The combination of the seriousness of the visit and the lack of entertainment work together to make it so that people want only one thing: out. Fortunately, there is something healthcare facilities can do to alleviate the sensation of waiting, while providing important information for patients and those waiting along with them: They can provide videos with relevant health information.

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Tags: video

Enhance Customer Experience at Your HealthCare Facility

Posted by Harvey Edelman on Fri, Jan 23, 2015

Many hospitals and clinics believe that their patients don't care about much aside from the doctor and staff they interact with, but this isn't an accurate perception. In reality, patients choose a healthcare facility the same way they choose to shop at a typical retail store. The overall impression of the establishment, the experience of waiting for service, and how well they understand the processes they go through, all play a part in whether they will come in and whether they will return. Therefore, it's a good idea for healthcare operations to think of the entire customer experience rather than to focus solely on what happens inside of the examination room.

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Tags: video

Are Hospitals Using Social Media To the Fullest

Posted by Harvey Edelman on Tue, Jan 13, 2015

Just because someone jumps into the water, doesn’t mean they can swim. Many hospitals are figuratively doing just that, and finding out that there’s more to the social media ocean than what appears on the surface. There are, however, specific things that hospitals can do to successfully utilize social media in reaching distant lands of opportunity.

According to a recent study, most hospitals already have social accounts; Facebook, Twitter, Instagram. Even YouTube has swelled the ranks with at least half of the institutions polled.

Unfortunately, this doesn’t mean that these platforms are being used to their full capabilities. In fact, according to professors from the University of Virginia and MIT, hospitals are commonly underutilizing social media, even heading in the wrong direction.

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Tags: social media

The Right Choice in Music Can Lead to More Efficient Business

Posted by Neil Fishman on Thu, Jan 08, 2015

While the old train of thought was to keep customers in your store longer to increase a chance of purchase, a keen observer of how their business works will notice that isn't always true. Often it's more a case of the customers speed in moving through a store. In that area, selecting the right overhead business music can help you make the customers experience more efficient without sales decreasing.

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Tags: overhead music

How Hospitals are Using Video in Denmark

Posted by Harvey Edelman on Tue, Jan 06, 2015

Some hospitals have begun using video and digital signs as ways to educate and inform patients and their families. In October of 2014, Region Hovedstaden, the regional healthcare authority of Copenhagen, Denmark, began the process of installing 500 digital screens in 20 different medical facilities. The screens will be installed in waiting areas in the facilities and will offer educational and informational health-care related content. 

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Tags: Hospital video

Have You Optimized Your VoIP Phone System?

Posted by Andy Begnoche' on Mon, Dec 29, 2014


8 phone features to make your business more efficient:

As a company that’s been in the telecommunications industry for 25 years, we’ve seen our fair share of new technologies come and go, but VoIP is one that’s going to be around for many years.  It’s the foundation on which our future telephone networks are being built and if you haven’t already switched over to a VoIP system, you will be sometime in the future.

Have_You-822416-edited

If you Google “optimizing Voip phone system” you'll get bombarded with articles about configuring routers and switches and how to avoid traffic overload and lost data packets. That’s not the optimization we’re talking about. Our emphasis is on the customer experience and making the system efficient and productive for you and your customers. No doubt your VoIP system has more capabilities than you're used to and possibly more than you'll know what to do with, but take the time, and learn how to take advantage of its features. 


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Tags: VoIP

3 Fun Ideas For Creative Video Content For Your Business

Posted by Harvey Edelman on Wed, Dec 24, 2014

Developing creative video content for your business doesn’t have to be tedious. Rather, it can be a fun way to show off your business and your personal creativity. Each business can define it’s video parameters on its own, but here are some ideas to get started.

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Tags: video

Promote Your Company Using Web Video Production

Posted by Harvey Edelman on Thu, Dec 18, 2014

Do you want your business to reach a wider audience? Have you hit a plateau in growth and need to amp up your website to gain more traffic and clients? If you're not using video you might be missing out. 

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Tags: video

Control the Pace of Your Operations and Increase Profits with Business Music

Posted by Harvey Edelman on Tue, Dec 16, 2014

Many businesses have music, and for most, the point is simply to make the experience of being there more pleasant. A store or restaurant that has no musical backdrop can seem boring, empty, or simply like it is missing something. However, adding music does more than fill the empty audio "space." It also sets the mood, offers a chance for the establishment to be more unique, and sets the pace of operations.

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