Sound Communication: The Holdcom Blog

3 Ways Your Hospital Will Win With Video Marketing

Posted by Harvey Edelman on Fri, Apr 24, 2015

Video marketing offers amazing engagement to marketers. There are a multitude of marketing and visual platforms that get high engagement on social networks and throughout the web. But as a hospital, it can be tricky to understand how to best utilize video to market your operations. We will discuss 3 ways you can market your hospital:   

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Tags: video marketing

Skyrocket the Customer Experience with Video and Sound

Posted by Harvey Edelman on Tue, Apr 21, 2015

Many companies think of the customer experience as something that only relates to what goes on inside their stores. In reality, this is just one part of a much bigger picture. Now, potential customers often go online before ever stepping foot into a retail store, and some of them never physically visit at all. Instead, they buy their items online or over the phone. This makes it extremely important to be sure that people who use the web or the phone to do business still have a great experience dealing with the company. Of course, the physical location shouldn't be neglected either. Here are a few ideas for enhancing customer experience online, over the phone, and in the bricks-and-mortar store:

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Tags: customer experience

How Great Customer Service Boosts Customer Experience

Posted by Harvey Edelman on Tue, Apr 14, 2015

Every business knows that the customer experience aspect of their business has to be top-notch, but few businesses actually achieve this. Outstanding customer service will ensure that your customers' experience is one that they will never forget. Stick to a couple of key points, and your customers will walk away happy every time:

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Tags: customer experience

Customer Experience Contributes to Healthcare Facility Wellness

Posted by Harvey Edelman on Wed, Apr 08, 2015

While few people might actually characterize a healthcare facility as a branded industry, they must admit that health care is a high-dollar business. As such, it competes for customers the way any company would: branding, advertising and improving the customer experience. Advertising a health care facility makes sense in light of competing hospitals and clinics, and branding is important to get customers to seek out your facility for specific needs, but improving customer experience is vital for customer retention.

From the  first phone contact you have with the customer ( which may be an automated greeting) to the day he pays his bill, you must see every contact as an opportunity to advance your brand. That means delivering the best customer experience possible. That greeting voice, for example ( friendly, but professional, clear enunciation) may be customized to fit your image. 

Consider the waiting room experience. Too often patients browse years-old magazines for what seems like an eternity until their names are called. Your facility, though, can play an informational video. If you have a men's health facility, you might think about sports injuries content. A women's clinic might customize its video to reflect women's health issues. ELearning for patients facing surgical procedures is easily delivered through video content, too. Videos may address how the facility handles billing and insurance claims or what Medicare and/or Medicaid will pay. Ninety-eight per cent of doctors surveyed believe their bills give clear instructions about how and when to pay. Twenty  per cent of their patients say they didn't even know where to send their payments. Of course, face-to-face patient contact is vital, but facilities that use technology to keep patients engaged and to educate them have an advantage in patient (consumer) loyalty.

An article on the Health Care Success website asserts that more than 70 per cent of people in any business who take their business elsewhere do so because they feel the company is indifferent to them. Every contact is a chance to make patients/customers feel they are important to the facility.

Patients get frustrated with long waits when calling to talk to their doctors; even ( and especially) if they cannot talk to a person, they benefit from respectful audio messages that may answer their questions and, if not, allow them to leave messages.  Concise, clear instructions are important.

If you would like to know more about how customized audio greetings and video presentations can provide the best customer experience possible for your patients contact us. We can help you build an experience that your patients will see as a valuable tool in achieving wellness and as a reason to return to your facility in the future.

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Tags: healthcare, customer experience

Video Services for Healthcare: Pharmaceuticals and the Consumer

Posted by Harvey Edelman on Fri, Mar 20, 2015

Pharmaceutical companies are part of a multibillion dollar industry that is fundamental to the success of healthcare services. As the pharmaceutical industry introduces new drugs and produces more complex drugs and medical devices, it is imperative that consumers are properly informed on the products they are using. Video services for the healthcare industry are a beneficial tool for pharmaceutical companies. They can reach out to consumers via a more easily understandable communication. This will provide an alternative avenue to reading the lengthy fine print information pamphlets often sent home with a medication by pharmacies. A video service that went over key aspects of drugs and medical devices being prescribed to patients could:

Explain how medications are administered correctly or how a medical device is properly used to administer a drug Read More

Tags: video services

Hospitals Using Social Media? The Numbers Speak for Themselves

Posted by Harvey Edelman on Wed, Mar 18, 2015

In a Forbes Article titled 10 Things Hospital Leadership Needs to Know about Marketing and Social Media, numbers 7 and 10 should be enough to convince even the most skeptical of hospital administrators that social media is more than just a fad or a playground for the young.

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Tags: healthcare

How Hospitals Can Use Social Media to Improve Care

Posted by Harvey Edelman on Wed, Mar 11, 2015

Social media has changed the face of the world forever and your hospital needs to jump on the bandwagon by utilizing it for health care.

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Tags: social media

Connecting with Patients: Hospitals Using Video

Posted by Harvey Edelman on Thu, Mar 05, 2015

One of the most difficult parts of the hospital experience is waiting.  You want the patients and their families to know that they will receive responsible, compassionate care.  But there is so little time to sit and patiently explain critical decisions and procedures to every single patient and family. They see professionals hurry about, but they may not realize that these individuals are focused on important tasks. The patient and their family sit, confused, worried and sometimes even angry. 

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Tags: Hospital video

Out Reach On The Web: Hospitals Using Social Media

Posted by Harvey Edelman on Thu, Feb 26, 2015

Hospitals continue to expand their presence out to the web with information sites. Patients can now find maps, contacts and general data with a few mouse clicks. Some are expanding into blogs as well. One could consider this a really excellent beginning. In fact, it's a great base to build on.

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Tags: healthcare

Video the Simplified Way to Explain Complex Healthcare Procedures

Posted by Harvey Edelman on Tue, Feb 24, 2015

Many healthcare facilities show at least some video content. Often, it provides information about the facility, gives overviews of various health conditions, or gives tips on how to stay healthy. However, thats not all that video services for healthcare can do for doctors, patients, and healthcare establishments.

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Tags: video

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