Sound Communication: The Holdcom Blog

Video Services for Healthcare: Pharmaceuticals and the Consumer

Posted by Harvey Edelman on Fri, Mar 20, 2015

Pharmaceutical companies are part of a multibillion dollar industry that is fundamental to the success of healthcare services. As the pharmaceutical industry introduces new drugs and produces more complex drugs and medical devices, it is imperative that consumers are properly informed on the products they are using. Video services for the healthcare industry are a beneficial tool for pharmaceutical companies. They can reach out to consumers via a more easily understandable communication. This will provide an alternative avenue to reading the lengthy fine print information pamphlets often sent home with a medication by pharmacies. A video service that went over key aspects of drugs and medical devices being prescribed to patients could:

Explain how medications are administered correctly or how a medical device is properly used to administer a drug Read More

Tags: video services

Hospitals Using Social Media? The Numbers Speak for Themselves

Posted by Harvey Edelman on Wed, Mar 18, 2015

In a Forbes Article titled 10 Things Hospital Leadership Needs to Know about Marketing and Social Media, numbers 7 and 10 should be enough to convince even the most skeptical of hospital administrators that social media is more than just a fad or a playground for the young.

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Tags: healthcare

How Hospitals Can Use Social Media to Improve Care

Posted by Harvey Edelman on Wed, Mar 11, 2015

Social media has changed the face of the world forever and your hospital needs to jump on the bandwagon by utilizing it for health care.

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Tags: social media

Connecting with Patients: Hospitals Using Video

Posted by Harvey Edelman on Thu, Mar 05, 2015

One of the most difficult parts of the hospital experience is waiting.  You want the patients and their families to know that they will receive responsible, compassionate care.  But there is so little time to sit and patiently explain critical decisions and procedures to every single patient and family. They see professionals hurry about, but they may not realize that these individuals are focused on important tasks. The patient and their family sit, confused, worried and sometimes even angry. 

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Tags: Hospital video

Out Reach On The Web: Hospitals Using Social Media

Posted by Harvey Edelman on Thu, Feb 26, 2015

Hospitals continue to expand their presence out to the web with information sites. Patients can now find maps, contacts and general data with a few mouse clicks. Some are expanding into blogs as well. One could consider this a really excellent beginning. In fact, it's a great base to build on.

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Tags: healthcare

Video the Simplified Way to Explain Complex Healthcare Procedures

Posted by Harvey Edelman on Tue, Feb 24, 2015

Many healthcare facilities show at least some video content. Often, it provides information about the facility, gives overviews of various health conditions, or gives tips on how to stay healthy. However, thats not all that video services for healthcare can do for doctors, patients, and healthcare establishments.

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Tags: video

Video the Secret Email Marketing Tool for Success

Posted by Harvey Edelman on Tue, Feb 10, 2015

Whether you are new to email marketing or have mastered its value in the past, adding or tweaking the use of video in your email marketing will greatly increase participation of customers at every level of the funnel. It is now incontrovertible that video email marketing increases sales. Consider these recent stats regarding video on its own; over a twelve-month period, media containing video is shown to generate six times as many click- throughs than that media with out video. Online video viewing has now surpassed television viewing, 84% to 83%. When looking at social media content, video views is the number one type of social content consumed and upon realizing that social media is growing 8x (times) faster than any other online media, this is huge. Traditional email marketing is no longer efficacious.

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Tags: video

Four Magnificent Reasons Hospitals Should Use Social Media

Posted by Harvey Edelman on Tue, Feb 03, 2015

We all know about many different kinds of businesses using social media from stores to social justice organizations but hospitals have also jumped on the bandwagon. There are many reasons for hospitals using social media, but here are four great reasons why.

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Tags: social media

Customer Experience Predictions for 2015

Posted by Sioban Schmeding on Thu, Jan 29, 2015


In business to grow, you need to increase earnings. One way to increase earnings is to nurture your customers - developing raving fans who share what a great experience your company provided them, that’s how. A Customer's experience should be the foundation of any company. If you aren't supporting your clients throughout their purchasing journey your company will see the fury of customers sharing their experience online.
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Tags: customer experience

Video the Easy Way to Educate and Captivate a Hospital's Audience

Posted by Harvey Edelman on Tue, Jan 27, 2015

Time spent waiting is wasted time. This feeling is especially prominent for people waiting in hospitals, whether in an on-site doctor's office, the emergency room, or even in the hospital itself. The combination of the seriousness of the visit and the lack of entertainment work together to make it so that people want only one thing: out. Fortunately, there is something healthcare facilities can do to alleviate the sensation of waiting, while providing important information for patients and those waiting along with them: They can provide videos with relevant health information.

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Tags: video

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