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On Tuesday, May 24th, Holdcom participated in a “Health and Wellness Lunch and Learn” sponsored by Event Dango, with a complimentary lunch from Subway.
Holdcom recently attended a webinar that presented an ongoing case study centered on a successful global company that used banner ads and social media to acquire additional customers. This company spent close to $220 dollars per new customer, and their goal was to acquire 3,000 new clients.
“Segmenting,” “mixed-media,” “cross-channeling,” “immerse your brand,” etc.
In 2004 at the New York SOCAP Annual Conference, Holdcom put together a panel represented by some of our major clients – Verizon Wireless, Metropolitan Opera Association, Dannon Company. Each panelist responded to the central question – how their organization handles placing customers on hold.
In last week's blog, we discussed "7 Do's and Don't for Message on Hold" programs. Here are five more pieces of advice for designing the most effective "delay message," adapted from the 2001 ICMI whitepaper by Jean Bave-Kerwin:
Circa 1987, Dr. Jim Will published a whitepaper titled The Psychology of Telephone ‘On Hold’ Programming. Contrary to many telephony-based research initiatives, this paper focused on the psychological and emotional affects of waiting on hold, and how businesses can adjust their messages to...
Going mobile is more important than ever for B2B marketers. According to Christina “CK” Kerley, marketing blogger for MarketingProfs, “there are 5 billion mobile subscriptions worldwide, with 72% of the US workforce already mobile and 64% of decision-makers reading their email via mobile...
