Sound Communication: The Holdcom Blog

Jeremy Fishman

Recent Posts

Psychology of Telephone 'On Hold' Programming

Circa 1987, Dr. Jim Will published a whitepaper titled The Psychology of Telephone ‘On Hold’ Programming. Contrary to many telephony-based research initiatives, this paper focused on the psychological and emotional affects of waiting on hold, and how businesses can adjust their messages to...

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Marketing On Hold Services via Mobile Medium

Going mobile is more important than ever for B2B marketers. According to Christina “CK” Kerley, marketing blogger for MarketingProfs, “there are 5 billion mobile subscriptions worldwide, with 72% of the US workforce already mobile and 64% of decision-makers reading their email via mobile...

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How Message on Hold Can Increase Call Tolerance

In 2001, ICMI (Incoming Calls Management Institute) released a whitepaper stressing the importance of retaining incoming calls. A section of the paper is devoted to answering this pressing question:

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Monday Through Friday: How Much Time Do You Spend on Hold?

Holdcom started off the week with our Monday morning meeting, where President and co-founder Neil Fishman presented an inspirational video, Be Infectious, by brand marketing firm The Integer Group. Exceptionally edited and well produced, this video spurred discussion about the viral nature of...

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Digital Communications [VIDEO]

April 18, 2011 Jeremy Fishman marketing

I was browsing zdnet and found a timely article about inventor Steven Sasson, developer of the digital camera for Kodak, which included a video where he “discusses culture and communication as requirements for innovation.”

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The Message on Hold Secret that I.T. is Keeping from Marketing

*NOTE: The Following is Confidential – do not reveal to your IT and marketing teams unless you want increased visibility and customer engagement*

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Paradigm Shift to On Hold

April 14, 2011 Jeremy Fishman marketing

According to an Infonetics Research study, “the VoIP service market weathered the economic turmoil of the last couple of years, and, with increasing customer adoption, reached $49.8 billion in 2010.”

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Call Center Representative or Professional Voice?

Consumers are keen on detail; they can sense an amateur work within the first few seconds of seeing or hearing it. Your business or call center cannot afford to have its services reflected poorly by slipshod advertising or presentations. And just like your organization invests in professional...

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Managing Your On Hold Space

Strategic Healthcare Communications is an online healthcare resource that “since 1984 has been supplying marketing, communications, and business development information of vital concern to healthcare organizations.” One of their key publications, Strategic Health Care Marketing,  featured an...

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