Recent Posts
Circa 1987, Dr. Jim Will published a whitepaper titled The Psychology of Telephone ‘On Hold’ Programming. Contrary to many telephony-based research initiatives, this paper focused on the psychological and emotional affects of waiting on hold, and how businesses can adjust their messages to...
Going mobile is more important than ever for B2B marketers. According to Christina “CK” Kerley, marketing blogger for MarketingProfs, “there are 5 billion mobile subscriptions worldwide, with 72% of the US workforce already mobile and 64% of decision-makers reading their email via mobile...
Holdcom started off the week with our Monday morning meeting, where President and co-founder Neil Fishman presented an inspirational video, Be Infectious, by brand marketing firm The Integer Group. Exceptionally edited and well produced, this video spurred discussion about the viral nature of...
I was browsing zdnet and found a timely article about inventor Steven Sasson, developer of the digital camera for Kodak, which included a video where he “discusses culture and communication as requirements for innovation.”
*NOTE: The Following is Confidential – do not reveal to your IT and marketing teams unless you want increased visibility and customer engagement*
Consumers are keen on detail; they can sense an amateur work within the first few seconds of seeing or hearing it. Your business or call center cannot afford to have its services reflected poorly by slipshod advertising or presentations. And just like your organization invests in professional...
Strategic Healthcare Communications is an online healthcare resource that “since 1984 has been supplying marketing, communications, and business development information of vital concern to healthcare organizations.” One of their key publications, Strategic Health Care Marketing, featured an...