Sound Communication: The Holdcom Blog

Juli Durante

Recent Posts

3 Reasons to Use A Vanity Phone Number for Your Business

July 10, 2013 Juli Durante marketing, VoIP

Sometimes, you just want to make a phone call. While social media, email, and websites have certainly decreased the number of people calling businesses for help, many customers sill find it easier to call and speak to a live representative to get the information they need. So, yes, that smart...

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3 Kinds of Online Videos That Will Help Your Marketing

When you're creating marketing videos to share online, there are several types of content that you should consider. Different types of videos should be used for different purposes and target markets. Here are three types of video content and how to use them to most effectively market your...

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How To Write a Message On Hold Program Script

Are you afraid to "get your hands dirty" and write your own Message On Hold program? Are you wondering where to start when crafting your Message On Hold script? A lot of our clients struggle with writing their Message On Hold program.

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5 Healthcare IVR Best Practices

In HealthcareIVR Systems are used to automate a wide variety of tasks: route calls to different departments, announce office or facility hours, allow patients to confirm appointments, and more. In many cases, the functionality of a system is limited by the way the prompts and announcements are...

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National Small Business Week is here! Check Out These Small Business Resources

National Small Business Week, first proclaimed in 1963, celebrates America's entrepreneurs and small business owners. According to the US Small Business Administration, more than half of Americans own or work for a small business. Small businesses are responsible for creating "about two out of...

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Think Like A Marketer: A/B Test Your Message On Hold Program

Is your Message On Hold program as effective as possible? How do you know? What have you done to ensure your on hold marketing is helping to produce results? If you haven't run any tests to see if your Message On Hold is working for you, you might be missing out on an opportunity to make your...

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How to Choose Good Background Music Services for Stores

Getting the right background music for stores isn't always easy. It can be tricky to ensure you're playing the right music, for the right shoppers, at the right time and place. And there are a lot of options - Something fast and pop-y, or mellow and jazzy, or hip and indie...the list goes on....

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4 Ways To Make your Online Content More "Snackable"

How's your attention span? Can you pay attention for more than 10 seconds? Studies are saying...not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most...

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Everything You Need To Know About Music Licensing

I've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...

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