Sound Communication: The Holdcom Blog

To meet your restaurant goals, you need to be able to position your facility to the appropriate market. A huge part of marketing has traditionally been "generational marketing" which still holds true to today. There are four current generations that are of the buying age: Traditionalists, Baby...

In Part 1 of Marketing Your Restaurant to Different Generations, you learned what each generation valued in a restaurant. If you didn't get a chance to read Part One you can check it out here. Now that we know what sets each generation apart, how can your restaurant market to each generation to...

Healthcare facilities are always busy. Patients coming and going, regularly scheduled treatments, dealing with appointments, and insurance questions. During all the craziness in your office don't overlook one of the main reasons everybody comes to your office...the doctor! March 30th is National...

Though Christmas has passed, important holidays are just around the corner. Mother's Day and Valentine's Day will be here before you know it. Is your business preparing? Most businesses can find themselves overbooked during Mother's Day and Valentine's Day. If only they could be this busy -...

When you're investing time and energy into your marketing and creating new content, you want it to be effective. Every detail from the colors, used - to the voice has an effect on your audience. Choosing the right gender for your brand voice can be a tricky decision. We've created a list of...

With the New Year coming, it's time for changes. For a majority of people changes can involve their: lifestyle, career, or living situations. Now if you're a business involved in fitness, or wellness you won't want to miss this opportunity! As a business owner, organizing and creating marketing...

If you're reading this, you've already recognized the immense potential of your phone system's Music/Message on Hold capabilities. Not only are you providing targeted messages to your callers while on hold, you're reducing call abandonment and making the most of their time in queue. 

Your company’s IVR is the “first impression” callers get about your business. Recording your voice prompts in house may be a quick and affordable solution, but here’s a few reasons why that decision might not be the right one:

Holidays are the busiest time of the year. Not only for personal reasons, but many industries see increased traffic and sales due to "the most wonderful time of the year."  Most businesses cannot afford to lose sales during the holidays, making every interaction vital to a companies' success. In...