Sound Communication: The Holdcom Blog

Sioban Schmeding

Recent Posts

Is your Voiceover Talent Approachable as the Brand Voice?

First impressions have a lasting impact.  Everyone has a friend that when they first met, was totally unapproachable. Trust me, I know because for most of my college years, I was that friend! My friends didn't admit this to me until about 2 years into our relationship, and we still laugh about... Read More

Permission to Use Music - On Hold

We often get inquires about using popular music on hold. Of course, you can certainly use whatever type of music you want on hold, but be warned you must have proper permissions and licensing. Music licensing is no joke! I’ve taken the time to share a guide of what is required to play music on...

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Holiday Phone Greetings: Message On Hold

The holidays are just around the corner. As a business, it's time to start thinking about special hours and company parties. Let's not forget the focus of any business -  clients. When it comes to Message On Hold, use music that reminds callers why this time of year is so special, let them know...

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Narration in Video and eLearning

Narration can add immense value to any eLearning experience. Not only does adding high quality voiceover add versatility to the existing footage, but also allows it to be utilized for a broader range of audiences successfully. Speech can affect the most primal aspects of learning to improve...

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IVR: 4 Uses in Healthcare

August 16, 2016 Sioban Schmeding healthcare, IVR

The Healthcare industry has changed drastically within the last decade. There are constantly new regulations created to provide safety and security to all patients.  With these changes, a new set of needs for the industry such as: accurately collecting information, providing support, and staying...

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On Hold Message Updates for Fall - Cheat Sheet

Coming soon pumpkin lattes and football season! We all know too well that Fall is around the corner. With the Fall season comes the opportunity for a crisp new marketing strategy. Will you be posting on social media; will you be doing any online ads? Whether you're in the healthcare,...

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Customer Experience & Pokémon GO

With all the news and excitement around the success and popularity of Pokémon Go, you may not recall it started as a humble card game back in the 1990's. It wasn't your average game. This game included capturing mythical creatures and battling your friends.  The game was simply called Pokémon....

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IVR Monitoring Improving the Healthcare Experience

In a recent article written by Mary Thomson and published in Digestive Diseases and Sciences,  she discusses how using an automated IVR system to monitor patients within a healthcare facility can identify patients at risk for prehospitalization. According to the article patients typically do not...

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Seize Your Marketing with Audio Marketing or Sonic Branding

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...

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What Star Wars Taught Us About Marketing and Brand Image

May the 4th be with you! Star Wars wasn't only one of the most well-known movies in history, but created an entire culture. When it comes to marketing, there are several marketing examples that can be seen in the first movie of the original Star Wars trilogy. Marketing that we can see in Star...

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