Sound Communication: The Holdcom Blog

Sioban Schmeding

Recent Posts

Customer Experience & Pokémon GO

With all the news and excitement around the success and popularity of Pokémon Go, you may not recall it started as a humble card game back in the 1990's. It wasn't your average game. This game included capturing mythical creatures and battling your friends.  The game was simply called Pokémon....

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IVR Monitoring Improving the Healthcare Experience

In a recent article written by Mary Thomson and published in Digestive Diseases and Sciences,  she discusses how using an automated IVR system to monitor patients within a healthcare facility can identify patients at risk for prehospitalization. According to the article patients typically do not...

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Seize Your Marketing with Audio Marketing or Sonic Branding

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...

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What Star Wars Taught Us About Marketing and Brand Image

May the 4th be with you! Star Wars wasn't only one of the most well-known movies in history, but created an entire culture. When it comes to marketing, there are several marketing examples that can be seen in the first movie of the original Star Wars trilogy. Marketing that we can see in Star...

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Live Agents Or Automated Attendant?

The term 'Live Agents' has replaced the traditional "receptionist".  Not too long ago most businesses answered calls live during "normal" business hours. So much has changed in how we work and live and communicate, I’m not sure what is considered normal.  Today customers expect 24/7, 365 support...

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Voice Assistant Technology & Customer Experience

As technology changes, the customer experience and human interaction changes as well. We have become reliant on the use of cellphones and the convenience of information at our fingertips. Technology advancements have caused such disorders as Nomophobia or the fear of being out of mobile phone...

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What is IVR? How Does it Relate to Voice Prompts?

Working in our Client Relation's Department we often get asked what is the difference between a voice prompt and IVR (Interactive Voice Response). IVR is a telephony technology that can process a combination of touch tones and voice inputs.  IVR uses voice prompts to provide callers’ with...

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DIY Voice Prompts

If you've ever thought about recording your own prompts for your business, then you've probably already found out just how difficult it can be. Even with the right equipment (which alone costs thousands of dollars), depending on the word count it can take a week just to get the right recordings...

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Message On Hold: Script Tips to Keep Callers From Pouting

Children want what they want, RIGHT NOW.  Oh the potential drama which ensues if parents tell them to be patient. Their excitement builds and they slip into an imaginary world picturing themselves with the prized possession. But disaster can strike the moment they run out of patience. 

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Evergreen Audio: Recycle Your Message On Hold Audio for Video

Having to create professional recordings for your business can be time consuming and expensive. Typically, these scripts are used once in a Message On Hold and never heard again, but why not recycle the script content and reuse it on other mediums? Why not find multiple ways to use them?...

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