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Video: 4 Ways You Can Gain Momentum with Inbound Marketing

Content marketing is gaining momentum everyday. The challenge with content marketing is creating content that is interesting and relevant. Well here are some tips to not only increase traffic to your website but to increase leads. Leads can easily be converted into buyers if you are targeting the correct market. The average person learns and interprets information through visuals. Visual learners make up 65% of all learners. Below demonstrates the high demand for visual content to keep attention. 

 

Visual Aids InforgRaphicTo increase website traffic you need a video or some sort of visual content. Do you have any videos on your social media platforms? Take some current material, perhaps a new product or customer testimonials and turn them into a video.

You’re probably feeling a bit uneasy and overwhelmed at the thought of creating your own video. The equipment, computer programs, staffing, and time constraints can seem overwhelming. Videos are a necessary part of inbound marketing strategies and are a great investment. Unbounce did a study that showed video on a landing page could increase conversion by 80%, regardless of the industry. If you aren’t sure about where to start, don’t fuss. Let’s see the types of videos that can be created for your company.

 

 

 

 

 

 

Product Demonstration


An idea for a video can be - product development. Showcase how your new product and why a customer needs to have it. The theme of the video should align with the vision of the company. Apple recently produced a video for their IOS 7 shown above, a great example of a product demonstration video. The video emphasizes the simplicity of the product and what sets this IOS aside from others. Apple is known for their simple product design. This is a well-executed video, showing the product features and having an employee explain how simple the product is and why an indivdual would need it to suit their lifestyle needs. 

Behind the Scenes 

Perhaps you are a manufacturer? The best way to illustrate what you do? Put it in a video! Behind the scenes videos make people understand your business better, let them see the pride that you take in creating your products. With new social platforms such as Instagram now enabling video hosting, it is an excellent oppurtunity to share your videos. Instagram is where this General Electric’s video first appeared. It is simple, but keeps your attention and is appealing to the eye. The video is artistic, brief, and gives the viewer an understanding how the company operates. Behind the scene videos create a welcoming atmosphere that familiarize customers with your brand. It provides customers the feeling of entitlement. Customers appreciate the merchandise more when they can see exactly how much effort goes into creating it. 

Recruiting

Having talented employees is a requirement for any business. Before hiring or even revising applications you want to guarantee it will be a suitable fit between the company and potential employee. Recruitment videos indicate the ideals and principles of your company. They help to illustrate the daily tasks of the position. The video should be clear. Film the video at your location and show future employees where they will be working.

Now a recruiting video isn’t just used for reach out to professionals seeking a career, but it can be a great way to market your company! For example, the HubSpot video posted above paints a good picture of the environment HubSpot looks to create. The video demonstrates the companies’ goals and vison. If you were a client and watched this video it does have a reassuring effect. Recruiting videos can be used on your LinkedIn page, your website, and you could post this on twitter as well as other social media platforms. 

Training Video 

Now, training videos don’t always have to be boring! For example, this throwback Wendy’s Grill Skill video is catchy and keeps your attention while the rapper explains the policy for cooking the meat patties. Video could be a great way to raise company moral at your next meeting. Training videos can be used in all different types of industries. Videos are useful when instituting new policies to all your employees.

Regardless of whether you work with meat patties or you’re handling marketing procedures for major companies, there is a video out there for you! Unbounce did a survey and found that 69% of companies are currently utilizing video in their marketing plans or have used them in the past. The remaining 31% of companies surveyed claimed they want to begin incorporating video into their marketing plans.

Create interactive material that will allow your company to stand out and tell it's story! The possibilities for videos that will help promote your company are endless- no matter the industry. Whether you are looking to put your video on social media platforms or directly place it on your website there is something for your company. Data for the creation of these videos does not always need to be made, each time you would like a video. You can easily take a PowerPoint or even an eBook and convert it to a simple video. People- customers or even employees, would prefer to see content in a minute video rather than downloading and attempting to read a whitepaper or eBook.

Create My Video

Tags: video, customer experience, customer engagement, social media, inbound marketing