Sound Communication: The Holdcom Blog

Marketing Goals and Your Real Story

Holdcom has its first guest blogger, Tim Metzner, who is wise in the ways of social marketing analytics and gives sound life advice.

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Living Your Dream AND Creating A Story To Tell

As an outdoor enthusiast I've often wondered what it would have been like to be a pioneer back when America was just being discovered and established. What would it be like to "live off the land"? It seems to me that it would have been a much simpler time; you need to survive and the way to do that is by hunting/collecting your own food, building your own shelter and protecting yourself from the elements and other dangers. Pretty straight forward. Can you imagine what a an amazing challenge that would be and the sense of accomplishment that you'd have everyday when you went to bed?

Meet Eustace Conway, a guy who not only had similar thoughts as I but actually followed through on them.

What does this have to do with marketing? Well, to me, Eustace is an amazing example of what following your dreams can do; besides helping you find happiness, it also happens to be one hell of a way to create a unique and genuine story that people will be interested in. Having a story to tell is an incredibly important piece of the marketing puzzle and while there are many different ways that story can come about, genuinely going after your dreams and goals and finding happiness and fulfillment has to be one of the most compelling ways.

Eustace not only is a very content man, but he now also has an incredible story to tell that, if he so chooses, he could easily use to generate business for whatever he chooses he'd like to do. I also get the feeling that, now that his story has been told, his dilemma of finding that someone special just got a lot easier too.

When you start to thinking about your marketing goals, creating a marketing plan and figuring out what your message is, try to take a step back and think about what the REAL STORY is that you have to tell.

-Tim Metzner

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Share your stories with us! Holdcom is looking for guest bloggers with specialties in social media, technology, and the voice talent / audio production industry.

Tags: audio marketing