Sound Communication: The Holdcom Blog

What is "Holiday" Music on hold?


In 2005, Wal-Mart initiated a policy that encouraged employees to say “Happy Holidays” instead of  “Merry Christmas” – a decision that faced severe backlash from many Christian organizations, most notably The Catholic League, who called for a boycott of the retailer.

The following holiday season, Wal-Mart reinstated “Christmas” in their holiday greetings, admitting that “We, quite frankly, learned a lesson from last year…we’re not afraid to use the term ‘Merry Christmas.’ We’ll use it early, and we’ll use it often.’”

Ownership of the holiday season – when it comes to marketing – is a constant tightrope-walk between political correctness and religious recognition. But to avoid senseless squabbling, we can all agree on the fundamentals of the holiday season: that it is a time for celebration and family.

Holdcom’s holiday model is to appeal to all levels of holiday observance to meet our diversified client base. We provide three tiers of holiday music: generic, traditional, and religious.

Generic holiday music has a wintry ambience – one that brings images of falling snow or late night hot chocolate. Traditional holiday music consists of a hearty arsenal of well-known tunes, such as Jingle Bells, Frosty the Snowman, and Chestnuts Roasting over an Open Fire. Religious holiday music has all the bells and whistles of the other two categories, but overtly mentions religious figures, or is used in religious ceremonies.

These options allow our clients to customize their holiday music to best serve their target demographic. Giving your customers a choice, instead of deciding for them, is the progressive step.

 

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Tags: audio branding, holiday