Sound Communication: The Holdcom Blog

Lend Me Your Lobes for Message on Hold

Child with EarsAs of late, the business catchphrase floating around businesses has been “can you eyeball this?” or “give this a quick eyeball.” Taken literally, this phrase would be gruesome, if not a little presumptuous that your co-worker would actually donate his eyeballs to your cause. But in this context, it translates to “having another set of eyes” on a document.

As champions of the audio industry, we encourage a new perspective: “can you hand me an earlobe,” or in Shakespeare’s words, “lend me your ears!” When you are preparing to send out a document, read the document out loud – ask your co-workers to listen. You’ll be surprised at how different the content sounds when read aloud! Your co-worker may also catch errors that you may have missed.

Another example of “having your ears on the project” is when you are writing for a flash presentation or message on hold script. Oftentimes clients aren’t aware of time constraints – that the ten-page script they wrote won’t fit into a two-minute presentation, or those three sentences are not enough to fill a message on hold program.

By having your ears trained on the project, you’ll be aware of how your audience digests audio information. Ask your co-worker what they remember after they listen to your read: this will demonstrate what catches their interest, and you will know what sections to play up. Ask how long they thought the read was – if it was too long, or not long enough – and you will see how your customers will perceive your message.

Being attuned to voice is an acquired skill, but we are practicing every day – through communication, chatting, talking, laughing, and arguing with our peers. The more we are aware of audio’s persuasive power, the more we can “use our ears” for successful marketing.

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Tags: Message On hold, audio branding, audio marketing