Ashton Kutcher isn't the only one tweeting anymore: many businesses have adopted Twitter. The social media site is used by businesses as a way to connect with their customers, become involved in their community, and grow their business. Do you tweet? If you don't, take some time to learn more about the micro-blogging phenomenon and how to use Twitter for Business. If you are already familiar with the benefits of using Twitter, read on:
How can your Twitter timeline help you develop new content for your Message On Hold? Think about it this way: when you're tweeting, you're really conveying snippets of information to your followers. What you're tweeting about might actually be the perfect content to add to your on hold messaging. A few pieces of content you might see on twitter that are missing from your on hold marketing are:
- Holiday Business Hours
- Special Events, like an after hours charity event or customer appreciation dinner
- A new location opening
- A special promotion
- Contests, Competitions, and Sweepstakes
- The URL of your new blog
- Testimonials from clients
- New products and updated technology
Of course, it is also useful to include your Twitter handle in your Message On Hold, on printed marketing materials, and on your website, so people know where to find you. The key to creating successful on hold marketing is creating content that callers want to hear. If you are already sharing with your customers on Twitter, consider how your tweets convey information that could be useful in your Message On Hold. When you are brainstorming content for your MOH, it can be useful to start with things you've already said. Because your Twitter Timeline is a near-constant stream of messages from you and things that you find interesting, informative, and insightful, it could be a useful place to start thinking of what you can include in your on hold messages.
Some Tweets from @Holdcom that could be good MOH content:
- The Holdcom team is out of the office for the remainder of the day, 6/10. We are going into #Space at the Buehler Challenger Center (This type of message is actually something you would announce through your IVR system. In fact, if you called our office on June 10, you would have heard it!)
- Our Blog, SoundCommunication.Holdcom.com offers daily Audio Marketing Tips - What's your favorite?
- Holdcom now offers Vanity Phone Numbers- 800 numbers made with words to get the phones ringing.
Not convinced that your tweets can have a serious impact? Check out 10 Historic Tweets that Captivated the World from Mashable. Today, Twitter has a lot of power and a lot of content that people want to hear--How are you harnessing it?