Sound Communication: The Holdcom Blog

Where to Use Audio in Virtual Tours

eLearning 2 118462426A virtual tour with audio is more engaging than a silent tour. When you go on a tour in person, you see the sights while you hear the sounds. Tours are usually guided and led by someone who is knowledgeable about the area, like a student at a university or a docent at a museum. A tour guide is an asset because their narration provides information that tourists couldn’t obtain just from walking around. While image quality can make or break a virtual tour, adding audio can also have a strong impact. Where can you add audio to a virtual tour?

  • At the beginning.
    • Before your tour officially starts, you can welcome visitors with an introductory video. This video can be delivered by facility management and can help visitors (real or virtual) associate a human face with your brand. You can use this video to highlight special products or services that will be shown later in the tour and to set the tone for the experience you wish visitors to have.
    • When your tour begins, greet visitors warmly as they “walk” through your front door. Use the audio as a general overview for your facility. You can then leave visitors to browse in silence or continue including audio…
  • During the tour
    • Play an audio greeting as visitors navigate through the facility, starting a new message as they enter a new room. If you choose to describe every room, keep the audio short and focused. Alternatively, you can use audio selectively, to add extra emphasis to selected rooms, products, or services.
    • Playing audio throughout the tour lets you highlight important features and makes the virtual tour more personal and life-like. Be sure to have an option to mute your audio for return visitors or anyone who wants a quieter viewing environment.
    • Use appealing background music to fill silent space, keeping visitors engaged. Appropriate background music can keep them around longer.
  •  At the end
    • Use audio to wrap up the tour and review what was important. The concluding audio can be used as a way to invite virtual visitors to become real-life patrons or as a way to highlight other parts of your website for visitors to check out, such as your testimonials page or your online store.
    • Be sure to give virtual visitors a way to view the tour again, if they so choose. You should also include social media share links.

If you decide to use audio in your virtual tour, be sure it’s sound that appeals to your customer base. A clear, professionally recorded voice supported by music can help draw visitors in, keep them on the page, and featured key aspects of your business. Consider offering multilingual audio to make your content available to a broader customer base. Make sure your audio matches the atmosphere of your facility (no elevator music at the amusement park!) and delivers the content and messages that visitors will want to hear.

 

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Tags: audio marketing, virtual tour, virtual tour audio