Sound Communication: The Holdcom Blog

How Restaurants and Catering Facilities Can Keep Messages On Hold Current

The most effective Message On Hold program is one that is kept up to date year-round. For restaurants and catering facilities, where seasonal happenings often affect events, menues, hours of operation, and space availability, playing timely information on hold is an easy way to keep your guests and clients in the know about your changing business.
View our slide presentation for ideas about updating your on hold marketing throughout the year:

How are you keeping your on Message On Hold script up to date throughout the year?

Transcript:
January
  • Explain your “light” options to attract customers with New Year’s Resolutions to maintain a healthy life style
  • Inform callers of changes in hours after the holidays
  • Announce upcoming events for the next month
February
  • Give Valentine’s Day information, including prices, hours, and options
  • Explain winter specials and the seasonal produce they include
  • Promote lunch specials for businesses and schools with February Break
March
  • Promote special events to get people out of the house before Spring has official sprung
  • Include availability for holiday gatherings
  • Update content about menu offerings to include Spring options
April
  • Announce the opening of outdoor dining spaces
  • Include catering availability for local businesses for events such as Administrative Professionals Day
  • Start promoting Mother’s Day menus and schedules
May
  • Include complete information about upcoming, seasonally relevant happenings:
    • Mother’s Day
    • Father’s Day
    • Graduations
    • Prom Dinners
    • Weddings
June
  • Switch your menu information to Summer offerings
  • Highlight your kid-friendly options, as school is now ending
  • Include location and directions if you are hoping to attract vacationers.
July
  • Promote summer events you’re hosting and participating in:
    • Bar-be-ques
    • Block parties
    • Street fairs
August
  • Announce your participation in summer festivals, like town celebration days and County/State Fairs.
  • Encourage diners to come in to try your summer menu before fall begins.
September
  • Promote back to school specials an autumnal harvest dinners
  • Start hyping Halloween events.
October
  • Promote your costume contests, Halloween promotions, and neighborhood trick-or-treat program participation
  • Encourage callers to make holiday reservations and catering requests early.
November
  • Announce your holiday hours for Thanksgiving and beyond
  • Give information about catering for corporate and personal holiday parties
December
  • Wish callers “Season’s Greetings” and “Happy New Year”
  • Include your holiday scheduling
  • Encourage reservations for New Year’s Eve

Tags: hospitality, restaurant, catering, Message On hold, audio marketing