Sound Communication: The Holdcom Blog

How to Use Overhead Music and Announcements in Your Fitness Center

Fitness centers often run into a few problems when playing overhead music or announcements. First and foremost, background music must be legally licensed to ensure these facilities don't incur fines. Additionally, programming overhead announcements can be tricky, because the right message has to be played at the right time.

But playing music in your health center has tremendous benefits. It can help you build your brand, promote your fitness classes, or even improve sales at your juice bar. View our slide presentation to see how overhead music can help you build your membership, brand, and business:

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Transcript:
  • Overhead Music is flexible
    • Depending on your clientele and when they are active within your facility, you can adjust music accordingly.
    • You might consider one playlist for early bird corporate employees, another for daytime visits from moms or seniors, and another for a younger audience later at night.
  • Overhead Music Helps Members Stay more Fit
    • Music transforms the “chore” of exercising into a more pleasant experience. Using happy, upbeat, and energetic music can get members in the mood to work out harder.
    • Listening to music increases the amount of time people can run on a treadmill before perceived exhaustion, especially women and obese children
    • Music can increase athletic performance up to 20%
  • 60% of members report that they feel more loyalto a gym that plays music they like
  • Overhead Music Emphasizes your brand
    • By choosing appropriate music, you can create a unique, branded “radio station” that adds interest to your overhead programming and allows you to dictate the “sound” of your brand.
    • Every business has a brand. It’s not about a logo or certain colors, it’s about others’ perceptions of you.
  • Overhead Music Ensures Staff is Alert
    • Working in silence all day can have a negative impact on your staff members
    • The environment your staff works in can directly impact members – how can they provide great customer service if they’re miserable?
  • Overhead Announcements
    • Use pre-recorded announcements to create special events
    • Start a Work out “power hour.”
    • Announce it overhead then play appropriate music to keep everyone working hard
    • Keep messages clear by using a professional voice
  • Overhead Announcements...
    • Grow your fitness class attendance
    • Inform members about different types of fitness classes available.
    • Promote your popular classes throughout the day.
  • You can also use announcements to encourage members to make purchases within your facility:
    • Highlight promotions at your Juice and Snack Bars
    • Let people know when merchandise, like branded t-shirts or duffel bags, go on sale

 

Click Here To Learn More About Holdcom's Overhead Music Solution

Tags: SlideShare, audio branding, overhead music, overhead announcements