Considering today's real estate market, it's more important for every real estate agent and broker to present themselves as a true professional. Your professionalism will need to be a part of every aspect of yourself, from your shoes to your online presence and beyond. How can you make sure prospects and current clients see you as a modern real estate professional?
- Put yourself out there. Word of mouth marketing is still very important, but it's becoming more and more important to get yourself "out there" in other ways, too. If a prospective client searches for your name online, what will he or she see? If you haven't searched for yourself online in a few months, make sure you do it to see what comes up in search results. The top hits should be your personal website, listings associated with your name, and your social media profiles.
- Be Mobile. How flexible are you? Are you easily reachable when out of the office? Do you provide clients with a mobile phone number so they can get in touch with you? Working as a real estate professional means you're constantly on the go, meeting with clients or agents, looking for new prospects, planning an open house...there's a lot to do, and it can't all happen in your office. If you're doing business away from your desk, it's important to still represent yourself professionally. A great voicemail greeting on your cell phone can help you convey a lot of information in a short period of time while reassuring your contacts.
- Stay Organized. There's a lot to keep track of...listings, contracts, business cards...the list goes on and on. It's important to stay organized so you never miss a beat. Cloud-based organizational tools, like Dropbox or Evernote can help you manage your information (to do lists, emails, scanned documents, and more) seamlessly across multiple devices. These services are free and one account will push every document to your computer, smart phone, laptop, and more.
- Make a Great Impression. In real estate, your image is your brand. If you don't make a great impression, you're missing out on important opportunities to connect with clients. By having an appropriate social media presence, an informative on hold message, or a professionally recorded voicemail greeting, you're taking the right steps to ensuring you always make a great impression.