Content marketing is a popular method for attracting prospects and customers to a business. It involves creating content - blogs, ebooks, whitepapers, videos, and whatever else you can think of - to move interested individuals into the sales funnel. While it's most frequently employed by B2B brands, it is also becoming important for businesses that sell directly to consumers. Hard sales pitches are taking a back seat to more approachable, friendly editorial-type content, and it turns out people like it. But the question remains...
Is your Message On Hold program part of your Content Marketing Strategy?
Message On Hold as Marketing Content
One way to think of your on hold programming is as marketing content in and of itself. While you can't share an entire eBook while callers wait on telephone hold, you can share bite-sized pieces of content with them in the form of "did you knows" or "how tos". This kind of helpful content might include:
- Unexpected uses for your products or services
- A quick tutorial about a new service
- A message from one of your employees about an upcoming event or offer
The best content for telephone hold messages is content that is interesting, informative, and brief. This keeps your callers engaged even while they wait for you to return to the line.
Using Message On Hold to Promote Content
You can also you use your Message On Hold program to promote your content marketing efforts. Sure, the new eBook you've created is great, but how will people know the content is available to them? You might promote new content on your blog, website, or social media accounts, but your Message On Hold program is also a great way to promote your content to your clients and prospects. Every month, you can dedicate one paragraph of your Message On Hold program to your newest or most popular marketing content and encourage callers to visit your website and take advantage of your marketing offers.
When you embark on a content marketing journey, deciding how to promote your content an important step. Consider your Message On Hold program as an easy way to get the word out about your great content.