Sound Communication: The Holdcom Blog

Grow Post Engagement by 221% - A Social Media Case Study

Days_Inn_Average_Post_Engagement-1

Instead of looking at a brochure most prospects prefer to look up hotels and businesses on the internet. Your internet presence could be Facebook, Yelp, or LinkedIn. As a business it can be complicated, encouraging previous customers to share their experience on the internet. To make customers and prospects comfortable businesses need to create a comfortable and friendly presence on the web. 

Holdcom was contacted by the General Manager of the Days Inn Washington DC, Connecticut Ave. Days Inn is located just outside downtown Washington, a busy tourist and business area. The General Manager was seeking a solution to make the Days Inn Facebook page more engaging and build brand awareness.

Holdcom created eGreetings and several custom Facebook Cover Photos for his page. The results were "above expectations" said Miguel, the General Manager of the hotel. Below are some highlights from the campaign:

  •  Post Engagement Increase by 221%
  •  eGreeting posts increased by 661 likes, comments, and shares.

Days_Inn_Average_Post_Engagement_1-1

Prospects are searching and reading hundreds of posts a day on social media! To truly engage your audience and create a comfortable, friendly place where your clients feel comfortable your social media content needs to stand out and break through clutter. When quality content is published engagement as well as page likes should increase. If you continuosly update your content it will build a platform that will enable previous customers to comment and share their thoughts and ideas thus leading to informative prospects. 

Download the Full Version Now
 

Tags: social media