As marketers, it can be challenging to develop content for all your communication channels. Involvement in your industry is necessary for producing any type of marketing content. From social media posts like Snapchat to Message on Hold content for your phone, you want to keep your callers up-to-date and informed while presenting your institution as a leader in the industry.I'm sure you've seen those tweets about "Celebrate National Margarita Day! Join us for Half Price Margaritas!" Well, for those in the healthcare industry there are wellness observance days. Maybe a wellness observance day doesn't sound as exciting as National Margarita Day, but these are important observances for those in the health and wellness fields and a great opportunity to build marketing content.
Now you may be thinking well how does this relate to our services or what we do here? There is a list of wellness observance months, weeks, and days. It's more than likely that something on that list will relate to a preventative procedure offered, new facility equipment, or even a specialty of one of the doctors. This content can be used not only to keep callers interested, but remind them why visiting their local healthcare facility is important. A Message on Hold script can be informative, but they can raise awareness to other issues and how they can be prevented. Let's take a look at those Wellness Observance Days of July and see some examples of what we can share.
Cord Blood Awareness Month-
Cord Blood Awareness Month is July. Cord Blood can be life-saving. According to Cordbloodawareness.org, more than 90% of stem cells in cord blood are discarded as medical waste. Cord blood is valued due to the high amount of stem cells. Healthcare facilities involved in blood research, stem cell research, or umbilical cord processing may find this content valuable to use. Not only can this be made into a social media post, but it can added into a Message on Hold recording.
On Hold Script Sample for Cord Blood Awareness Month:
July is Cord Blood Awareness month. If you or someone you know is going to welcome a baby into their lives, learn more about public or private Umbilical Cord Blood Banking. Current estimates indicate that approximately one in three Americans could benefit from regenerative medicine; growing research indicates the great promise of using stem cells to treat major diseases. Learn more at ‘Cord Blood Awareness dot org’ or ask your OB at your next visit.
Juvenile Arthritis Awareness Month-
Cord Blood doesn't relate to what your facility does? No problem, the month of July is also Juvenile Arthritis Awareness. According to the Arthritis Foundation "Juvenile Arthritis" is a term used to encompass autoimmune or rheumatic diseases in children and teens. If you are at a healthcare facility that has a pediatric division this should be included in your marketing content.
On Hold Script Sample for Juvenile Arthritis Awareness Month:
An estimated 300,000 children and their families in the United States face the everyday challenges of living with juvenile arthritis and related diseases such as autoimmune and inflammatory conditions or pediatric rheumatic diseases. Join us this July – Juvenile Arthritis Awareness month, as we create a more powerful research and advocacy community to advance and accelerate the quest for new and better treatments – and ultimately to find a cure. Learn more by talking to your healthcare provider or visit ‘Kids Get Arthritis Too dot org.
National Cleft & Craniofacial Awareness & Prevention Month-
July is also reserved for National Cleft & Craniofacial Awareness and Prevention. According to the Center for Disease Control (CDC) 7,000 babies are born with orofacial clefts each year in the United States. This monthly wellness observance allows those to raise awarness and educate expecting mothers on these birth defects of the lip, palate, or both. If you are working with expecting mothers or young children you may want to consider adding this information into your marketing arsenal.
Script Sample for National Cleft & Craniofacial Awareness & Prevention:
Now is the time to increase cleft and craniofacial awareness in your community. The American Cleft Palate-Craniofacial Association and the Cleft Palate Foundation will work together to promote awareness throughout July and we need your help to spread the word. Consider approaching your cleft palate/craniofacial team about how you can help. They may know of local family support needs or activities, other awareness campaigns, or political advocacy efforts that would benefit from your volunteer time. Visit “Cleft Line dot org.”
International Group B Strep Month - Lastly for the monthly pobservances is Group B Strep Month (GBS). According to the CDC or Center for Disease Control 1 in 4 pregnant women carry GBS which is a leading cause in newborns with sepsis and meningitis. GBS is cause by a bacteria often found in the lower tracts of men and women.
Script Sample for International Group B Strep Month Awareness Month:
Group B strep is a big deal! Promoting awareness and prevention of Group B strep disease in babies during pregnancy through early infancy. Fortunately, there are many ways to help protect babies from group B strep. During International Group B Strep Awareness this July find out how! Talk to your OB during your next visit or log onto ‘Group B Strep International dot org.’
July 8-14 National Therapeutic Recreation Week -Now we move on to weekly awareness observances. National Therapeutic Recreation Week is to raise awareness regarding theraputic recreation programs for those who with physical and mental disabilities according to the University of Missouri. These programs promote overall health and wellness for those dealing with disabilties.
Message on Hold sample for National Therapeutic Recreation Week:
National Therapeutic Recreation Week, being celebrated July 8-14, is intended to raise awareness of therapeutic recreation programs and services that serve to improve the health and wellbeing of individuals with physical, mental, and emotional disabilities. To learn more about therapeutic recreation and how you can honor this awareness week, visit www.atra-online.org.
July 15-21 EveryBody Deserves a Massage Week - EveryBody Deserves a Massage Week was according to the Massage Book, created by Associated Bodywork & Massage Professionals (AMBP) to provide everyone with the ability to experience a massage. The week is used to reach those who typically would not have the ability to afford it massages.
On Hold Script Sample for EveryBody Deserves a Massage Week:
‘EveryBody Deserves a Massage Week’ was started in 1995 by Associated Bodywork and Massage Professionals (ABMP) to help those less fortunate and bring new people to the world of massage therapy and bodywork. Whether you’re a one-person operation or have a large practice, there are plenty of ways you can get involved this July 15-21. Visit ‘Massage Book dot com.’
July 28th World Hepatitis Day- World Hepatitis Day is a worldwide observance day is to eliminate Hepatitis. According to the World Health Organization, Hepatitis 325 million people were living with chronic hepatitis at the end of 2015. There are many countries who have a high number of people suffering from Hepatitis.
Script Sample for World Hepatitis Day:
World Hepatitis Day, which takes places annually on July 28th, unites patient organizations, governments, medical professionals, civil society, industry, and the general public to boost the global profile of viral hepatitis. To encourage people to feel empowered, personally connected, and understand their role in elimination, we are bringing the ELIMINATE HEPATITIS theme to life through the #ShowYourFace campaign. Learn more at ‘World Hepatitis Day dot org.’
There is so much information that can be taken and molded for your marketing needs. Regardless, of what specific field you may find yourself in, there is content every month that can be utilized. These are great ways to promote procedures for prevention and educate patients on symptoms.
Keep you social posts, and Message on Hold recordings up-to-date, so your patients know what is going on. Not only will your patients begin trusting you as a leader in your field, but you'll be sharing valuable and life saving infomration.