Sound Communication: The Holdcom Blog

July Content Cure for Healthcare Facilties Message On Hold

As marketers, it can be challenging to develop content for all your communication channels.  Involvement in your industry is necessary for producing any type of marketing content. From social media posts like Snapchat to Message on Hold content for your phone, you want to keep your callers...

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Is your Voiceover Talent Approachable as the Brand Voice?

First impressions have a lasting impact.  Everyone has a friend that when they first met, was totally unapproachable. Trust me, I know because for most of my college years, I was that friend! My friends didn't admit this to me until about 2 years into our relationship, and we still laugh about... Read More

How to Create Loyal Raving Fans & Backstage Account of a Song Parody

In life, imitation is the sincerest form of flattery. In business, getting a referral or testimonial, is the highest form of flattery, and is the currency on which you build your reputation. The better your reputation, the easier it is for your front-line staff to do their jobs and add to your...

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Permission to Use Music - On Hold

We often get inquires about using popular music on hold. Of course, you can certainly use whatever type of music you want on hold, but be warned you must have proper permissions and licensing. Music licensing is no joke! I’ve taken the time to share a guide of what is required to play music on...

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Still Talking After All These Years

A reflection on our 30 year anniversary and building an industry.By Andrew Begnoche Director of Operations at Holdcom February 7th, 2017 CDM Studios, New York, NY“Let’s stop there for a second,” interjects the engineer as he pushes the talk back mic in the main studio at New York City's CDM...

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Myths & Misunderstandings About Music On Hold Licensing

Myth: “I can use this music for free because I found it on the internet”.

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Holiday Phone Greetings: Message On Hold

The holidays are just around the corner. As a business, it's time to start thinking about special hours and company parties. Let's not forget the focus of any business -  clients. When it comes to Message On Hold, use music that reminds callers why this time of year is so special, let them know...

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Narration in Video and eLearning

Narration can add immense value to any eLearning experience. Not only does adding high quality voiceover add versatility to the existing footage, but also allows it to be utilized for a broader range of audiences successfully. Speech can affect the most primal aspects of learning to improve...

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IVR: 4 Uses in Healthcare

August 16, 2016 Sioban Schmeding healthcare, IVR

The Healthcare industry has changed drastically within the last decade. There are constantly new regulations created to provide safety and security to all patients.  With these changes, a new set of needs for the industry such as: accurately collecting information, providing support, and staying...

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On Hold Message Updates for Fall - Cheat Sheet

Coming soon pumpkin lattes and football season! We all know too well that Fall is around the corner. With the Fall season comes the opportunity for a crisp new marketing strategy. Will you be posting on social media; will you be doing any online ads? Whether you're in the healthcare,...

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