Sound Communication: The Holdcom Blog

Why Custom Audio is Important to Your Phone System

So you want to know why custom audio is important to your phone system? Your phone system is the first impression many customers receive.  It's the "front door" to your business and it needs a professional image. It's one of the easiest ways to improve customer experience. In addition to improving...

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What Star Wars Taught Us About Marketing and Brand Image

May the 4th be with you! Star Wars wasn't only one of the most well-known movies in history, but created an entire culture. When it comes to marketing, there are several marketing examples that can be seen in the first movie of the original Star Wars trilogy. Marketing that we can see in Star...

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Live Agents Or Automated Attendant?

The term 'Live Agents' has replaced the traditional "receptionist".  Not too long ago most businesses answered calls live during "normal" business hours. So much has changed in how we work and live and communicate, I’m not sure what is considered normal.  Today customers expect 24/7, 365 support...

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5 Ways Auto Attendant Can Increase Efficiency in Your Business

Every business owner knows the importance of accurate and timely communications to keep the company running smoothly. A missed call or message can mean a significant loss of revenue and possibly a lost client. The auto attendant on your phone system can help to solve this issue. The obvious feature...

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3 Reasons IVRs Can Make or Break Your Brand

IVR systems. We've all used it and we've all had experiences where we were trapped in a routing loop unable to reach a human being and stuck yelling at a "robot" we can barely understand. 

When was the last time you've had an experience like that? How did it make you feel about the brand who...

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Voice Assistant Technology & Customer Experience

As technology changes, the customer experience and human interaction changes as well. We have become reliant on the use of cellphones and the convenience of information at our fingertips. Technology advancements have caused such disorders as Nomophobia or the fear of being out of mobile phone...

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What is IVR? How Does it Relate to Voice Prompts?

Working in our Client Relation's Department we often get asked what is the difference between a voice prompt and IVR (Interactive Voice Response). IVR is a telephony technology that can process a combination of touch tones and voice inputs.  IVR uses voice prompts to provide callers’ with...

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DIY Voice Prompts

If you've ever thought about recording your own prompts for your business, then you've probably already found out just how difficult it can be. Even with the right equipment (which alone costs thousands of dollars), depending on the word count it can take a week just to get the right recordings...

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Message On Hold - The Key to Unified Communications

Your team has worked diligently to create a marketing and communication strategy that will increase sales and strengthen your competitive edge. Understanding how to create effective audio marketing scripts for Message On Hold can make a difference as to how clients perceive your brand. Your...

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VOIP vs PBX Phone Systems

Today, businesses have an abundance of phone system options to consider for their communication needs. In the past, small to mid-size organizations with multiple phones relied on a private branch exchange (PBX), which connected internal lines to external lines, and managed functions such as call...

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