Sound Communication: The Holdcom Blog

Top Effects Overhead Music Has On Behavior

Music is often thought of as just for entertainment but it can also be used to accomplish other objectives. Generally, overhead music plays in background of production facilities, retail stores, restaurants and offices to manufacture certain desired attitudes and behaviors among employees and...

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3 Marketing Audio Script Questions To Ask Yourself

Writing a marketing audio script can get frustrating without an outline and an understanding of what an effective audio script should be. I know, I know, you’ll just Google it, right? It is important to remember that you are writing something that is meant to be heard.

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Ten Tips Tuesday: Considerations For Your Next Podcast

Are you an avid podcaster? Just starting out? Not sure what podcasting is to begin with? Don't worry - these tips will help podcasters at any level create great-sounding episodes that are informative, interesting, and engaging. The major areas to consider are your content, delivery, editing,...

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5 Often-Missed Marketing Opportunities You Should Learn About Today

Marketers get pulled in  many directions: writing blogs, exploring new social media sites, updating websites, optimizing for search engines, crafting awesome subject lines for emails...and much more. A lot of these activities take up valuable time. But there are also marketing opportunities you...

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30 Business Podcasting Ideas

To keep your online audience interested in your content, it's important to "spice up" your content with multimedia. You can use a combination of videos, slide presentations, and social media accounts can keep your followers engaged with your content. Another easy method is podcasting. You already...

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Ways Healthcare Facilities Can Incorporate Audio in Social Media

Using audio on social media sites can be a strategic way to reach a growing, tech-savvy customer base. Audio tweeting, podcasting, and creating informative video content are all ways to get your customers talking online. Virtual tours with engaging audio can help you bring virtual visitors into...

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The Making of a Professional Cell Phone Voicemail Greeting

Being that I have been at Holdcom for a few months now, I decided it was time to change my cell phone voicemail greeting to something a bit more polished. Keep in mind, I have had the same voicemail message for probably 6 years, just transferring the same greeting every time I would get a new...

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Sonic Branding

Why is it important to have a brand “sound” that matches your brand “image?” Some food for thought: People can always shut their eyes, but they can’t stop listening. 

Can you identify the sounds? What do they make you think of? The sounds around us are produced largely unintentionally, but we...

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