Sound Communication: The Holdcom Blog

How to Choose Appropriate Overhead Music

Music has endless variations—genres, tempos, time periods, instruments, vocals—all of which appeal to different people and have differing impact. When deciding what kind of background music to play in a retail store, fitness center, hotel, or other property, it’s important to keep in mind...

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How to Use Overhead Music and Announcements in Your Fitness Center

Fitness centers often run into a few problems when playing overhead music or announcements. First and foremost, background music must be legally licensed to ensure these facilities don't incur fines. Additionally, programming overhead announcements can be tricky, because the right message has to...

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Vocal Fry: The Next Big Trend in Voice Production?

Vocal Fry is also known as that creaky sound many people make at the ends of words or sentences. Recent research has found that the creaky voice phenomenon may be a growing speech trend in college age women. Check out what the Today Show reported about the growing pattern:

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Keep It Simple: How to Choose Content for Message On Hold Programs

Because every business is multifaceted, it’s easy to present too much information. While it’s true that content is king, sometimes too much content is total overload. For visual and written content, this might not be a major problem, but for Message On Hold programs and other audio scripts,...

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My Overhead Music Experience at the Mall

Sound can be a powerful tool in marketing strategies. In retail setting specifically, overhead music can have tremendous impact. As it turns out, the absence of music can also be a powerful factor in consumer buying decisions. I personally noticed the effects of retail store background music on...
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Adding Personality to Message On Hold Programs

How do you define your brand? Trendy? Funny? Irreverent? Caring? Elegant?  How can you communicate the unique elements of your brand if you’re playing a generic Message On Hold program? You can’t. To effectively introduce your callers to your business as a brand, you have to weave your...

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5 Ways to Use Audio to make Rebranding Smoother

When you decide to take your brand’s image in a new direction, it can be difficult to decide where to start. Whether the changing times, mergers, acquisitions, or new management are causing you to reevaluate your brand messages, the success of a rebrand rests in many areas.  From your name, to...

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9 Best Practices for Virtual Tour Audio

Adding audio to your virtual tour can make it more interested and engaging. To ensure you add audio that helps your tour and does not detract from your visual content, follow these 9 best practices:

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