You spend a fortune on your advertising and marketing plans--social media, print, maybe even radio and TV to promote your brand and drive customers to your website and facility Advertising and marketing promotions encourage customers to call your business, but if you're not enhancing...Read More
Wouldn't it be awesome if everyone on the planet spoke the same language? Marketing to a global audience requires breaking language barriers. As an expanding business, it's important that your customer support system and marketing materials are consistent. As an expanding business you can't...Read More
What defines customer experience at your company? Many businesses define customer experience, brand identity and recognition from the moment a customer comes within sight of a business location. Physical branding (the look, feel, and experience onsite) follows common sense and easily tested...Read More
"To succeed, you must have tremendous perseverance, tremendous will. ‘I will drink the ocean,’ says the persevering soul; ‘at my will mountains will crumble up." ~ Swami Vivekananda
Your customers should not have to conjure up this kind of will power to sit through a Holiday Message On Hold...Read More
Writing a marketing audio script can get frustrating without an outline and an understanding of what an effective audio script should be. I know, I know, you’ll just Google it, right? It is important to remember that you are writing something that is meant to be heard.
Writing a script can be harder than it looks, because by definition a script is intended to be read out loud. When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners....
Are you an avid podcaster? Just starting out? Not sure what podcasting is to begin with? Don't worry - these tips will help podcasters at any level create great-sounding episodes that are informative, interesting, and engaging. The major areas to consider are your content, delivery, editing,...
As a marketer, I know that a customer's in-store experience greatly contributes to his or her overall impression of a brand. Although Old Navy, Gap, and Banana Republic are owned by the same parent company, the experience in and target customer of these stores are very, very different.