Sound Communication: The Holdcom Blog

Evergreen Audio: Recycle Your Message On Hold Audio for Video

Having to create professional recordings for your business can be time consuming and expensive. Typically, these scripts are used once in a Message On Hold and never heard again, but why not recycle the script content and reuse it on other mediums? Why not find multiple ways to use them?...

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6 Script Tips for Your Hold-Time

Audio marketing scripts  are used by many companies in today's business world. Hold times that are often filled with "dead air" or music can be used more effectively to convey messages to your customers. Here are five script tips for how to use Message On Hold, instead of playing boring... Read More

Achieve Great Customer Experience with Sound Audio

The customer experience often begins before a caller speaks to a live representative of an organization. Voice prompts, hold messages and voicemail are key tools in branding an organization and building loyalty among consumers. Understanding the role of professional audio in the customer journey...

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Building Your Brand Image On-Hold

You spend a fortune on your advertising and marketing plans--social media, print, maybe even radio and TV to promote your brand and drive customers to your website and facility Advertising and marketing promotions encourage customers to call your business, but if you're not enhancing...

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Expanding Business Using Multilingual Marketing

Wouldn't it be awesome if everyone on the planet spoke the same language? Marketing to a global audience requires breaking language barriers.  As an expanding business, it's important that your customer support system and marketing materials are consistent. As an expanding business you can't...

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4 Tips for Improving Your Remote Customer Experience

What defines customer experience at your company? Many businesses define customer experience, brand identity and recognition from the moment a customer comes within sight of a business location. Physical branding (the look, feel, and experience onsite) follows common sense and easily tested...

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How Your Callers Spend Their Holidays On Hold

"To succeed, you must have tremendous perseverance, tremendous will. ‘I will drink the ocean,’ says the persevering soul; ‘at my will mountains will crumble up." ~ Swami Vivekananda

Your customers should not have to conjure up this kind of will power to sit  through a Holiday Message On Hold...

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Should I use Superlatives in My On Hold Messages?

"We offer the greatest customer service." "Our business is dedicated to using the latest technology." "We're the best." These are the kind of superlatives that, when not supported by factual evidence and used with on hold messages, can really turn off customers. When creating any kind of on...

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The Importance of Message on Hold [Infographic]

While you're ramping up your Internet and social media budget, don't forget that many of your best customers or would be customers still reach you on the phone. How are you addressing that? 

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