Sound Communication: The Holdcom Blog

4 Tips for Improving Your Remote Customer Experience

What defines customer experience at your company? Many businesses define customer experience, brand identity and recognition from the moment a customer comes within sight of a business location. Physical branding (the look, feel, and experience onsite) follows common sense and easily tested...

Read More

How Your Callers Spend Their Holidays On Hold

"To succeed, you must have tremendous perseverance, tremendous will. ‘I will drink the ocean,’ says the persevering soul; ‘at my will mountains will crumble up." ~ Swami Vivekananda

Your customers should not have to conjure up this kind of will power to sit  through a Holiday Message On Hold...

Read More

The Importance of Message on Hold [Infographic]

While you're ramping up your Internet and social media budget, don't forget that many of your best customers or would be customers still reach you on the phone. How are you addressing that? 

Read More

3 Marketing Audio Script Questions To Ask Yourself

Writing a marketing audio script can get frustrating without an outline and an understanding of what an effective audio script should be. I know, I know, you’ll just Google it, right? It is important to remember that you are writing something that is meant to be heard.

Read More

5 Grammatical Errors to Avoid In Your Audio Script Writing

Writing a script can be harder than it looks, because by definition a script is intended to be read out loud.  When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners....

Read More

Ten Tips Tuesday: Considerations For Your Next Podcast

Are you an avid podcaster? Just starting out? Not sure what podcasting is to begin with? Don't worry - these tips will help podcasters at any level create great-sounding episodes that are informative, interesting, and engaging. The major areas to consider are your content, delivery, editing,...

Read More

How to Improve the In-Store Customer Experience

As a marketer, I know that a customer's in-store experience greatly contributes to his or her overall impression of a brand. Although Old Navy, Gap, and Banana Republic are owned by the same parent company, the experience in and target customer of these stores are very, very different. 

Read More

How to Add Audio to your Website

You've put a lot of thought into the way your website looks--but have you thought about how it sounds? Website Audio is a creative way to make your digital content more interesting and engaging. It's also easier than ever to add audio to any website page, even if you're not comfortable editing...

Read More

How to Choose Appropriate Overhead Music

Music has endless variations—genres, tempos, time periods, instruments, vocals—all of which appeal to different people and have differing impact. When deciding what kind of background music to play in a retail store, fitness center, hotel, or other property, it’s important to keep in mind...

Read More