Sound Communication: The Holdcom Blog

Message On Hold & Voice Prompt Tips from Aristotle

At its heart, what is a message? What is it supposed to do? A message transfers information, but iif it is not engaging will that information reach the listener. Centuries ago Aristotle was so successful at creating an engaging message, humanity still listens to his words today. His artistic...

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Trim the Fat in Your IVR Announcements

Listening to IVR announcements is inevitable. They are necessary for efficient call processing, but in today's fast-paced society, callers are looking for immediate responses. However, there are some quick-fixes to make your IVR recordings more tolerable and concise. Here are some tips:

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Why Audio is a Key Tool in Conveying Time-Sensitive Information

How does your business convey time-sensitive information to your customer base? Have you covered all areas of communication? Are you reaching as many people as you need to in an effective manner? There are efficient ways to get your message heard, such as various forms of social media, but more...

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How to Creatively Use Audio to Effectively Reach Customers

There are numerous ways to use professional audio to enhance your business and customer service initiatives. Message On Hold programs and phone system announcements are common ways to use audio in customer service, but thinking outside the box can help you connect with and help customers on a...

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Message On Hold is Your First Impression

Today Customer Service battles are being fought virtually instead of face to face. From social media sites to consumer affairs call centers, presenting the right image can mean the difference between winning or losing a customer. As the playing field has shifted from complaint departments to...

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Message On Hold is MTA's Solution

Have you ever wanted to call a specific department of a company, only to find hundreds of contact numbers on their website? Maybe you become frustrated dealing with wrong transfers, disconnections, and long wait time? Message On Hold and Integrated Voice Response (IVR) systems are designed to...

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Leaving a Professional Voicemail is Just as Important as Your Actual Voicemail Message

Arguably the most intimidating factor when leaving a voice mail is the fact that once you leave the message, "in one take," there is no taking it back. That is why, especially in the business world, an overwhelming amount of people revert to email rather than leaving a voice mail message. ...

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Using Message On Hold as a Call to Action

Audio has proven to be an effective way of reinforcing a call to action in marketing and customer service initiatives. Often times, audio is a component of a marketing strategy, but in the area of on hold marketing, it is the sole marketing component and the one that can make effective...

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Talking Brochures Version 1.0

In 1990, IFM Autobody commissioned Holdcom [then known as OnHold Productions] to write and produce a script for a “talking brochure.” When a customer would pick up their car, IFM Autobody would give away a complimentary tape cassette that played the recorded program.

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Place Black Friday On Hold: Small Business Saturday!

November 23, 2010 Jeremy Fishman audio message

The hubbub surrounding Black Friday dates back to 1966, where a man by the name of Trevor Mcwanda published an article on the day’s shopping significance in Philadelphia. After gaining wider exposure in 1975, Black Friday has been synonymous with record-breaking savings, rocketing profits, and...

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