Sound Communication: The Holdcom Blog

Leaving a Professional Voicemail is Just as Important as Your Actual Voicemail Message

Arguably the most intimidating factor when leaving a voice mail is the fact that once you leave the message, "in one take," there is no taking it back. That is why, especially in the business world, an overwhelming amount of people revert to email rather than leaving a voice mail message. ...

Read More

Using Message On Hold as a Call to Action

Audio has proven to be an effective way of reinforcing a call to action in marketing and customer service initiatives. Often times, audio is a component of a marketing strategy, but in the area of on hold marketing, it is the sole marketing component and the one that can make effective...

Read More

Talking Brochures Version 1.0

In 1990, IFM Autobody commissioned Holdcom [then known as OnHold Productions] to write and produce a script for a “talking brochure.” When a customer would pick up their car, IFM Autobody would give away a complimentary tape cassette that played the recorded program.

Read More

Place Black Friday On Hold: Small Business Saturday!

November 23, 2010 Jeremy Fishman audio message

The hubbub surrounding Black Friday dates back to 1966, where a man by the name of Trevor Mcwanda published an article on the day’s shopping significance in Philadelphia. After gaining wider exposure in 1975, Black Friday has been synonymous with record-breaking savings, rocketing profits, and...

Read More

IVR Announcements for Emergency Situations

We hear about mass recalls on the news but think to ourselves, "Oh, this will never happen to my corporation." However, it is best to be prepared just in case this situation becomes a reality. Insuring that your business has the proper methods and tools to handle your customer relations during a...

Read More

Prioritizing Information with Message on Hold

When clients subscribe to a Message on Hold program, they are eager to promote every aspect of their business. They are so excited that they often overload their message with information.

Read More

Maximizing Outreach for Holidays with Message on Hold

As the days grow shorter, it’s a daily reminder that Fall is fast approaching, with Winter right on its heels. And with these seasons comes all the trimmings like holiday parties, gift giving, and family get-togethers. Unfortunately, we will also be faced with long lines at check out, endless...

Read More

Achieve Professional Results with your Homegrown On Hold Studio

In the mid ‘90s, it was thought that all you needed to be a DJ were two turntables and a microphone.  In the early 21st century, it is thought that all you need to become a Youtube or podcast sensation is a home camera or a ten-dollar computer microphone.

Read More

Voiceover Recording for Telephony

Contributed by Production team member Brett Lubansky

Read More

Voice Influence through Social Media

Today’s lesson in social media marketing comes from an unlikely source: Kim Kardashian. According to an article about generating traffic with Twitter on Mashable.com, the celebrity holds the most influence over her followers, even though she is several million behind Twitter-giants such as Justin...

Read More