Sound Communication: The Holdcom Blog

Seize Your Marketing with Audio Marketing or Sonic Branding

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...

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6 Blogs From 2013 To Enhance Your Digital Marketing

Digital Marketing continued to be on everyone's todo list in 2013.  Check out these 6 popular posts from our blog which cover all your digital marketing from your phone system, to your website, and beyond. They'll inspire you to complete every item on your marketing agenda.

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3 Marketing Audio Script Questions To Ask Yourself

Writing a marketing audio script can get frustrating without an outline and an understanding of what an effective audio script should be. I know, I know, you’ll just Google it, right? It is important to remember that you are writing something that is meant to be heard.

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Everything You Need To Know About Music Licensing

I've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...

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The 5 Do's and 5 Dont's of eLearning Presentation Audio

Music. Narration. Dramatic Dialogue. Do you incorporate any of this kind of audio into your eLearning Presentations? There are a variety of ways to use sound in your online learning modules, all of which can enhance content and engagement. 94% of learning is influenced by sight and sound, and...

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5 Steps to Creating an Audio eGreeting Card

Going Green. Saving Money. Getting Tech Savvy. These are some of the many reasons why businesses choose to send eGreeting cards in lieu of traditional paper cards. If you are considering sending an eGreeting card this year, follow these steps to make it the best it can be:

  1. Choose a great...
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Professional Voice Recording Tips

Learn everything you need to know about recording a professional voice message from proper equipment, to correct voice inflection, to editing tips.

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How Special Education Teachers Can Enhance Your eLearning Techniques

Research has shown adding audio to multimedia presentations enhances a learner's grasp on the content (image, video, or text) provided. Special Education teachers use audio visual learning techniques to increase attention span, and stimulate auditory and visual senses of learning disabled...

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Professional Human Voice: What the Public Wants to Hear

Are we neglecting the power of our own unique voice? Businesses across many industries are using computer generated voices to motivate their audience instead of reaching them through the authenticity of real human speech. Although synthetic speech is utilized in various business applications,...

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6 Recording Tips for Your eLearning Presentation

When producing an , make sure that the sound, voices, images, and videos all flow correctly, otherwise you run the risk of distracting your audience. The purpose of an eLearning presentation is to teach in the most effective and engaging way possible. You can have the most powerful scripts and...

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