Sound Communication: The Holdcom Blog

Think Like A Marketer: A/B Test Your Message On Hold Program

Is your Message On Hold program as effective as possible? How do you know? What have you done to ensure your on hold marketing is helping to produce results? If you haven't run any tests to see if your Message On Hold is working for you, you might be missing out on an opportunity to make your...

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How to Choose Good Background Music Services for Stores

Getting the right background music for stores isn't always easy. It can be tricky to ensure you're playing the right music, for the right shoppers, at the right time and place. And there are a lot of options - Something fast and pop-y, or mellow and jazzy, or hip and indie...the list goes on....

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4 Ways To Make your Online Content More "Snackable"

How's your attention span? Can you pay attention for more than 10 seconds? Studies are saying...not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most...

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Everything You Need To Know About Music Licensing

I've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...

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How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration

Recently I attended a conference that had the usual fare of keynote speakers, break-out sessions, lectures and PowerPoint presentations. One of the presenters, in addition to providing a live, spoken commentary for his PowerPoint visuals, included a pre-recorded narrative (also in his voice)...

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IVR Script Examples to Improve Caller Navigation

Your IVR system is like the front door of your business - It's the first thing people see and the first impression callers get. It's also a crucial part of your customer communication. When coupled with well-written voice prompts, the IVR system helps callers navigate your phone system and...

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How to Choose the Perfect Voice Over for Your Video Production

When you're creating a video production for your business, there are two main areas of focus: Visuals and Audio. The visuals come naturally to most. You might feature on-screen talent, show charts and statistics, or share photos. The audio is often a bit trickier to get right. Background music...

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How to Take Advantage of Prezi's New Audio and Voice Capabilities

When Holdcom started using Prezi about a year ago, we were very excited about the site's ability to incorporate audio into online presentations. But then, we tried to do it. And we were very, very disappointed. After all, we know that a good presentation becomes great when you add professional...

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7 Tips for Speaking On-Camera in Marketing Videos

There are many different kinds of online marketing videos. In some, you'll use actors to show a creative concept. In others, you might use a voice over talent to explain a concept. In additional videos, you might even feature your own staff and management. Each of these video types has its pros...

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Ten Tips Tuesday: Considerations For Your Next Podcast

Are you an avid podcaster? Just starting out? Not sure what podcasting is to begin with? Don't worry - these tips will help podcasters at any level create great-sounding episodes that are informative, interesting, and engaging. The major areas to consider are your content, delivery, editing,...

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