Sound Communication: The Holdcom Blog

Podcast: Does Background Music Improve Customer Experience?

The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment. ...

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Everything You Need To Know About Music Licensing

I've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...

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6 Ways Music In Stores Can Boost Sales

Music is an undeniably powerful way to change the environment in your venue. By using overhead music in your store, you have an opportunity to boost sales by engaging your customers. Audio is powerful because it can't be ignored - while customers can overlook imagery, they can't prevent...

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My Overhead Music Experience at the Mall

Sound can be a powerful tool in marketing strategies. In retail setting specifically, overhead music can have tremendous impact. As it turns out, the absence of music can also be a powerful factor in consumer buying decisions. I personally noticed the effects of retail store background music on...
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4 Audio Marketing Strategies for Small Businesses

Small businesses working with limited resources are often overshadowed by competition from larger businesses with larger marketing budgets. And yet, small businesses need to outshine competitors and distinguish themselves from the rest, just like the big guys. So what to do? By incorporating...

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5 Ways to Utilize Audio to Enhance Your Small Business

Giving your small business a voice can enhance marketing and customer service intiatives. By incorporating a professional human voice into your marketing strategies you can establish a more personal relationship with your customers while creating a more professional image for your business. ...

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Overhead Music Sets the Tone [Infographic]

I was at the supermarket the other day, and I was feeling kind of uncomfortable. I couldn’t put my finger on why I had such an odd feeling, until an overhead announcement broke the silence. “That’s it!” I thought to myself, “It’s completely silent in this store.” Shopping in the ultra-quiet...

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Hold Music Alone is Not Enough

Leaving your callers in silence is one of the biggest mistakes you can make, but leaving your callers listening to music can be equally as ineffective. Choosing the wrong hold music can have terrible consequences: frequent hang ups and irritated callers. Omitting on hold messages means you...

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What You NEED to Know Before Implementing Music On Hold

Copyright infringement, piracy, and theft. Many businesses faced these serious and unfortunate charges after illegally playing unlicensed music on hold. What is even more unfortunate is that these crimes are mostly committed due to lack of awareness about on hold music licensing, causing the...

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4 Creative Uses for Audio Marketing

Messages on Hold are a great way to reach a captive audience, but audio marketing has been used by Holdcom clients in some shockingly creative ways. Expanding marketing efforts by using audio is an effective way to reach your target audience.

Overhead announcements

When walking through a...

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