Sound Communication: The Holdcom Blog

Myths & Misunderstandings About Music On Hold Licensing

Myth: “I can use this music for free because I found it on the internet”.

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Podcast: Does Background Music Improve Customer Experience?

The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment. ...

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How Do You Choose The Right Business Music For Your Company?

We all have been in stores and restaurants where some type of music is playing in the background.  Sometimes we like it and sometimes we don't. So, how do you go about choosing the right business music for your company?

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5 Key Features of the Best Overhead Music for Healthcare Facilities

Overhead music in healthcare facilities is much, much different than overhead music in retail stores or other business settings. Whether in a major hospital or local doctor's office, a healthcare facility's audio needs to appeal to a wide variety of people, many of whom are ailing, nervous, or...

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5 Reasons to Control The Overhead Music In your Store

Many  background music solutions for store s are playlist-focused. These same business music services lock you into pre-built playlists (not to mention long-term contracts) that you can't review or edit before playing in your store. While this "plug and play" method may make the systems easy to...
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How to Choose Good Background Music Services for Stores

Getting the right background music for stores isn't always easy. It can be tricky to ensure you're playing the right music, for the right shoppers, at the right time and place. And there are a lot of options - Something fast and pop-y, or mellow and jazzy, or hip and indie...the list goes on....

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6 Ways Music In Stores Can Boost Sales

Music is an undeniably powerful way to change the environment in your venue. By using overhead music in your store, you have an opportunity to boost sales by engaging your customers. Audio is powerful because it can't be ignored - while customers can overlook imagery, they can't prevent...

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4 Ways to Reuse Your Healthcare Facility's Message On Hold Program

Healthcare facilities – namely hospitals and medical centers – have an array of events and innovations taking place, often on a daily basis. Holdcom has been proud to further promote these events for our clients nationwide, mainly in the Message On Hold format. However, audio that was recorded for...

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Can I Stream Internet Radio in My Store or Facility?

Overhead Music is a great way to keep customers happy and engaged in your store or facility. The right music can keep people shopping longer. A popular solution for providing in-store music is playing a form of internet radio - Pandora, RDIO, Spotify, or another service. These services are free...

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