Sound Communication: The Holdcom Blog

3 Ways To Use Video To Boost Staff Engagement

Since YouTube celebrities took the Internet by storm, small businesses and corporations alike have adopted video production to connect with their audience in creative and imaginative ways. From Twitter contests to Heineken’s cavalier “drop everything and travel” departure roulette, from...

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Please! Put Me On Hold!

The other day, I called tech support at one of the software companies we use at Holdcom; I had a few questions about information presented in our specific online portal. When I called, I waited on hold for less than 30 seconds, which was great. The tech support representative introduced himself...

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Your Customers Are Shouting, Are You Listening?

Customer service complaints are being pumped out live, and consistently while the these customers are hot and bothered. Twitter has enabled millions to broadcast their negative customer service experiences to all of their “followers” and maybe their followers' followers.  No longer is there...

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Message On Hold is Your First Impression

Today Customer Service battles are being fought virtually instead of face to face. From social media sites to consumer affairs call centers, presenting the right image can mean the difference between winning or losing a customer. As the playing field has shifted from complaint departments to...

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What You NEED to Know Before Implementing Music On Hold

Copyright infringement, piracy, and theft. Many businesses faced these serious and unfortunate charges after illegally playing unlicensed music on hold. What is even more unfortunate is that these crimes are mostly committed due to lack of awareness about on hold music licensing, causing the...

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A Message on Hold Nightmare, from a Message On Hold Blogger

Frustration, confusion, impatience and irritation. These are all negative, yet common feelings toward bad hold time experiences among customers and clients. Its a relatively small yet imperative category of a business to have a well managed, up-to-date, professionally recorded message on hold...

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Behold, The Power of Real Human Audio

While waiting on hold, most listeners can tell almost instantly if the message on hold program contains human narration or synthetic speech. Granted, artificial speech technology has come a long way in replicating the human voice, but very noticeable differences still exist. Although synthetic...

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