Branded Content has become more complicated over the years. However, it can open so many doors for businesses of any genre. Articles, videos, podcasts, and other live elements are what makes a nice batch of Branded Content. The overall key of Branded Content is to grab the attention of the...
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With all the news and excitement around the success and popularity of Pokémon Go, you may not recall it started as a humble card game back in the 1990's. It wasn't your average game. This game included capturing mythical creatures and battling your friends. The game was simply called Pokémon....
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The Do’s and Don’ts of Email Communication
Email has been around for decades. Today it is one of the prime movers of information and an essential communications tool that epitomizes the transformative power of technology. And yet, as with any tool, its effectiveness is determined by how it is...
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Content marketing is gaining momentum everyday. The challenge with content marketing is creating content that is interesting and relevant. Well here are some tips to not only increase traffic to your website but to increase leads. Leads can easily be converted into buyers if you are targeting...
While you're ramping up your Internet and social media budget, don't forget that many of your best customers or would be customers still reach you on the phone. How are you addressing that?
When you're creating marketing videos to share online, there are several types of content that you should consider. Different types of videos should be used for different purposes and target markets. Here are three types of video content and how to use them to most effectively market your...
How's your attention span? Can you pay attention for more than 10 seconds? Studies are saying...not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most...
If you have a business, you have customers. If you have customers, they have questions. No matter what you sell, do, or offer, someone will need to ask you something about it. And when the time comes, you and your staff will have to provide them with an appropriate answer. Just as there are...
We're a month into the new year, which is the perfect time for some quick tips for providing excellent customer service. No matter what business or industry you're in - from freelancer to enterprise - there's always room to improve customer service strategies. Here are our tips for ensuring...
