Sound Communication: The Holdcom Blog

Customer Experience & Pokémon GO

With all the news and excitement around the success and popularity of Pokémon Go, you may not recall it started as a humble card game back in the 1990's. It wasn't your average game. This game included capturing mythical creatures and battling your friends.  The game was simply called Pokémon....

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Seize Your Marketing with Audio Marketing or Sonic Branding

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...

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Voice Assistant Technology & Customer Experience

As technology changes, the customer experience and human interaction changes as well. We have become reliant on the use of cellphones and the convenience of information at our fingertips. Technology advancements have caused such disorders as Nomophobia or the fear of being out of mobile phone...

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Achieve Great Customer Experience with Sound Audio

The customer experience often begins before a caller speaks to a live representative of an organization. Voice prompts, hold messages and voicemail are key tools in branding an organization and building loyalty among consumers. Understanding the role of professional audio in the customer journey...

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Voice Prompts, Message On Hold, and the Customer Experience

Your customer has a busy day. One of his kids was sick this morning, a tire was flat on the car, work at the office is piled up after a holiday, and the office fridge isn't working so he had to go out for lunch. On top of all that, he must call your company today and he's likely to have to spend...

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Customer Experience-Is That Your Focus?

The days of making the bottom line more important than the customer are soon to be over. It will be impossible to focus on anything other than  customer experience. The key to gaining new customers, and to keep them coming back, is to focus on the experience they have with your business. Customers...
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Skyrocket the Customer Experience with Video and Sound

Many companies think of the customer experience as something that only relates to what goes on inside their stores. In reality, this is just one part of a much bigger picture. Now, potential customers often go online before ever stepping foot into a retail store, and some of them never...

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How Great Customer Service Boosts Customer Experience

Every business knows that the customer experience aspect of their business has to be top-notch, but few businesses actually achieve this. Outstanding customer service will ensure that your customers' experience is one that they will never forget. Stick to a couple of key points, and your...

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Customer Experience Contributes to Healthcare Facility Wellness

While few people might actually characterize a healthcare facility as a branded industry, they must admit that health care is a high-dollar business. As such, it competes for customers the way any company would: branding, advertising and improving the customer experience. Advertising a health...

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Customer Experience Predictions for 2015

In business to grow, you need to increase earnings. One way to increase earnings is to nurture your customers - developing raving fans who share what a great experience your company provided them, that’s how. A Customer's experience should be the foundation of any company. If you aren't...
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