Sound Communication: The Holdcom Blog

Customer Experience & Pokémon GO

With all the news and excitement around the success and popularity of Pokémon Go, you may not recall it started as a humble card game back in the 1990's. It wasn't your average game. This game included capturing mythical creatures and battling your friends.  The game was simply called Pokémon....

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Voice Assistant Technology and it's Part in Customer Service

Once relegated to the realms of sci-fi and seemingly far-fetched movie plots, voice assistant technology is now a huge part of the customer service experience. It works inconjunction with your Interactive Voice Response, known as IVR, to increase efficiency in your company's communication,...

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Seize Your Marketing with Audio Marketing or Sonic Branding

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...

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IVR Script Examples to Improve Caller Navigation

Your IVR or Auto Attendant system is like the front door of your business - it's the first thing people see and the first impression callers get. Not only is it the first impression, but a crucial part of your customer experience. When coupled with well-written voice prompts, the system helps...

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4 Online Video Ideas to Improve Customer Service Strategies

If you have a business, you have customers. If you have customers, they have questions. No matter what you sell, do, or offer, someone will need to ask you something about it. And when the time comes, you and your staff will have to provide them with an appropriate answer. Just as there are...

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The Myth of Zero Hold Time

If you ask people what they're playing for callers waiting on hold, you'll hear (at least) one of a few answers:

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Customer Service Tips For a Successful 2013

We're a month into the new year, which is the perfect time for some quick tips for providing excellent customer service. No matter what business or industry you're in - from freelancer to enterprise - there's always room to improve customer service strategies. Here are our tips for ensuring...

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How To Answer Frequently Asked Questions in Your Message On Hold Program

Frequently asked questions got their name because they're asked, well, frequently. And if they're asked all the time, they need to be answered. But they probably don't need to be answered by a customer service representative directly, instead, they can be answered in a number of places -...

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Holiday Season Customer Service Tips

Customer support is important year-round, but during the holidays, taking the time to ensure excellence can be essential. With higher call volumes, more shoppers, and longer business hours, it can get difficult to continue to provide excellent outstanding customer service. Here are some tips to...

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4 Customer Service Phrases I Hope Never to Hear Again

Here's your disclaimer: I'm a marketer, not a customer support representative. So my opinions here are based on my experiences as an actual consumer, not as someone working in customer care. But I feel it's important to make the customer perspective visible, because it shows some common...

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