Sound Communication: The Holdcom Blog

Website Audio Can Improve Sales

Sales strategies have changed dramatically since the emergence of the Internet, while other technological advancements have provided increased efficiency, speed, and convenience for customers. More and more, consumers and business customers, rely on websites to learn more about businesses,...

Read More

The Value Between Noise and On Hold

I must commend the editor of the Sunday Business section of the New York Times. In a subtle, but thought provoking move, two seemingly unrelated articles – one about Internet scammer Vitaly Borker, and the other about Alicia Keys' philanthropic "Digital Death" Twitter campaign – were printed side...

Read More

Client Relations Meets eMarketing With Message on Hold

According to the B2B analytics guide eMarketing Strategies for the Complex Sale by Ardath Albee, “buyers will search out and read more information by a vendor when the information they are exposed to is considered to be valuable and relevant.” The process by which companies do not pursue or ...

Read More