Sound Communication: The Holdcom Blog

Script Tip: Take your Message On Hold Back to School

Whether or not you have children, the Back to School season affects you. Perhaps your commute becomes that much longer because school buses are back on the road. Or employees and co-workers have to readjust their work schedule to accommodate school hours and the drop-off/pick-up schedule for...

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Embracing Technology In Healthcare Facilities: Social Media (part 1)

According to the Wall Street Journal, the number one trend in healthcare for 2012—the trend that all other trends will rely upon—is technology. He says that technology will, “propel consumers to have more engaged and interactive experiences with not only their doctors/providers but healthcare...

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Is Overhead Music Right for Me ?

Overhead music is a powerful tool that is often neglected by businesses. In a brick and mortar facility, like a fitness center or retail store, appropriate overhead music can really set the tone for the customer experience. In a more general business environment, appropriate overhead music can...

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Holdcom University: Audio for Marketing and Customer Service

Did you know that, in addition to Sound Communication, we also write other free resources about using audio for marketing and customer service strategies? We have a collection of industry-specific guides, tips for creating programs, and slide presentations for visual learners. Are complete...

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Ways Healthcare Facilities Can Incorporate Audio in Social Media

Using audio on social media sites can be a strategic way to reach a growing, tech-savvy customer base. Audio tweeting, podcasting, and creating informative video content are all ways to get your customers talking online. Virtual tours with engaging audio can help you bring virtual visitors into...

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Part I of III: How to Leverage Audio Marketing for Your Healthcare Facility

Professional audio has served as a effective communication and marketing tool for hospitals and healthcare facilities. Message On Hold, IVR Announcements and Professional Voicemail Greetings are all important to healthcare facilties because they enable efficient call processing, market to the...

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5 Tips for Using Audio in Hospital Branding

Steve Rivkin, founder of Rivkin & Associates, wrote an article entitled 5 tips for branding a Hospital in Becker’s Hospital Review. His tips focus on reaching an emerging hospital “consumer” interested in seeing transparency from healthcare facilities and identifying with a hospital “brand.”...

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Optimizing Healthcare Message On Hold for Emergencies

When calling a healthcare facility, many callers expect to be put on hold for a brief period of time. If hold time is used effectively, information provided in the program educates callers while they are waiting for an available staff member. If planned carefully, the  hold message will address...

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