A bad review by a critic can make or break an actor or chef’s career. With the advent of social media and sites like Yelp, Foursquare, and Angie’s List, anyone with a smart phone and a bad experience can change the way your clients feel about your business. Reviews are popping up in all types...
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Don't miss out on the opportunity to share content regarding these August events! If you haven't seen our previous July blog with additional content for healthcare you can check it out here. The August observances do differ from those of July, as in there are no observance days for the month of...
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As marketers, it can be challenging to develop content for all your communication channels. Involvement in your industry is necessary for producing any type of marketing content. From social media posts like Snapchat to Message on Hold content for your phone, you want to keep your callers...
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The Healthcare industry has changed drastically within the last decade. There are constantly new regulations created to provide safety and security to all patients. With these changes, a new set of needs for the industry such as: accurately collecting information, providing support, and staying...
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Coming soon pumpkin lattes and football season! We all know too well that Fall is around the corner. With the Fall season comes the opportunity for a crisp new marketing strategy. Will you be posting on social media; will you be doing any online ads? Whether you're in the healthcare,...
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In a recent article written by Mary Thomson and published in Digestive Diseases and Sciences, she discusses how using an automated IVR system to monitor patients within a healthcare facility can identify patients at risk for prehospitalization. According to the article patients typically do not...
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While few people might actually characterize a healthcare facility as a branded industry, they must admit that health care is a high-dollar business. As such, it competes for customers the way any company would: branding, advertising and improving the customer experience. Advertising a health...
In a Forbes Article titled 10 Things Hospital Leadership Needs to Know about Marketing and Social Media, numbers 7 and 10 should be enough to convince even the most skeptical of hospital administrators that social media is more than just a fad or a playground for the young.
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Hospitals continue to expand their presence out to the web with information sites. Patients can now find maps, contacts and general data with a few mouse clicks. Some are expanding into blogs as well. One could consider this a really excellent beginning. In fact, it's a great base to build on.
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Overhead music in healthcare facilities is much, much different than overhead music in retail stores or other business settings. Whether in a major hospital or local doctor's office, a healthcare facility's audio needs to appeal to a wide variety of people, many of whom are ailing, nervous, or...