Sound Communication: The Holdcom Blog

Message on Hold: Music & Your Brain

Ever hear that one song, and as soon as it comes on you want to start dancing? The affect music has on our brains is undeniable. Music affects our brains so much that it has become popularized for therapy. Parents have even been encouraged to teach children how to play an instrument to increase...

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Permission to Use Music - On Hold

We often get inquires about using popular music on hold. Of course, you can certainly use whatever type of music you want on hold, but be warned you must have proper permissions and licensing. Music licensing is no joke! I’ve taken the time to share a guide of what is required to play music on...

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Myths & Misunderstandings About Music On Hold Licensing

Myth: “I can use this music for free because I found it on the internet”.

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Holiday Phone Greetings: Message On Hold

The holidays are just around the corner. As a business, it's time to start thinking about special hours and company parties. Let's not forget the focus of any business -  clients. When it comes to Message On Hold, use music that reminds callers why this time of year is so special, let them know...

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Message On Hold - The Key to Unified Communications

Your team has worked diligently to create a marketing and communication strategy that will increase sales and strengthen your competitive edge. Understanding how to create effective audio marketing scripts for Message On Hold can make a difference as to how clients perceive your brand. Your...

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How Message On Hold Music Can Work For You

The frustration felt while waiting on hold is universal. Frustration can easily build when the caller is forced to listen to robotic recordings and lame elevator music. Too often hold time is time- consuming and impersonal. The time on hold is inevitable, but eliminating the impersonal quality...

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How Do You Choose The Right Business Music For Your Company?

We all have been in stores and restaurants where some type of music is playing in the background.  Sometimes we like it and sometimes we don't. So, how do you go about choosing the right business music for your company?

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5 Best Practices for Refreshing Message On Hold Content

The most interesting and engaging on hold messages are those that have content that is up to date and seasonally relevant. Because 7 out of every 10 callers are placed on hold (according to an AT&T study), it's important to consider what your on hold program says and how often you change the...

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