Sound Communication: The Holdcom Blog

Ups and Downs On Hold

The New Year is approaching – a time of celebration, reflection, and of course, a brief period of mourning over how much money we’ve spent.

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What Google Instant Preview and Message On Hold Share

SEO fanatics have had one day to digest the launch of Google’s “Instant Previews” – a tool that allows users to view the landing page of a website before clicking the jump. Google’s internal testing demonstrated a 5% increase in user satisfaction, increasing accuracy and relevance of inquiries.

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Devil is in the Details (and maybe On Hold)

They say the devil is in the details, so imagine how Dallas Cowboys owner Jerry Jones felt this morning when after firing Wade Philips, his head coach and promoting Jason Garrett, his offensive coordinator to the position, he learned that Cowboy fans were getting a placeholder page at the team...

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Hold Time Optimization

Into the vast lexicon of business and marketing acronyms, I now humbly offer... HTO, Hold Time Optimization.  I understand it's not as shiny, sexy and relatively new as what you will see in it's sister phrase (maybe step-sister), SEO (that's Search Engine Optimization for those that might not yet...

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