Sound Communication: The Holdcom Blog

5 Grammatical Errors to Avoid In Your Audio Script Writing

Writing a script can be harder than it looks, because by definition a script is intended to be read out loud.  When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners....

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Lessons for your on hold marketing from the Google Doodle

Today marks the 79th anniversary of the first drive in movie theater, and there's a Google Doodle to celebrate it. Every time there is a new, special Google Doodle, it's exciting. Social media sites explode with mentions of the new, fresh idea. While every Doodle is noteworthy and causes some...

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15 Places to Use Audio on Your Website

Using images on the internet is easy. Using sound for websites, on the other hand, is less obvious. However, internet audio is a powerful tool that you should use to enhance your website and your image. Here are 15 ways to incorporate audio on your website:

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Emoticons, the limitations of text, and the need for internet audio

:) :( :P Do you know what any of these symbols mean? You probably do—they’re emoticons, the tool we use to show emotions online. The first modern emoticon was proposed by Scott Fahlman of Carnegie Mellon in 1982 as a “Character sequence for joke markers.” Fahlman was used to posting online and...

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10 Business Podcasting Ideas

A podcast is like an audio blog—a short burst of content that allows you to deliver an interesting, informative message. Whether you're blogging or podcasting, thinking of new content can be difficult. Still, creating a podcast provides your business with an increased opportunity to build a...

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Website Audio Can Improve Sales

Sales strategies have changed dramatically since the emergence of the Internet, while other technological advancements have provided increased efficiency, speed, and convenience for customers. More and more, consumers and business customers, rely on websites to learn more about businesses,...

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Why Use Audio in Marketing Strategies?

It seems that marketing and communication are becoming increasingly visual. Advertisements, social media updates, and websites are meant to be seen, and they bombard that one sense with information. Using audio is a way to break through the clutter of the visual-centric world and reach people...

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Audio Solutions to Make Your Small Business Look and 'Sound' Bigger

Small businesses have the potential of getting lost amid competition from large-scale, high revenue businesses. These types of businesses are always faced with the question, "How do I make my business seem larger and distinguish itself among competitors?" Both professionalism and strategic...

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Attention to Detail in eLearning Programs

Incorporating audio in a training project helps to facilitate the learning process with a clear example of how a scenario may play out.  For Call Center training, capturing a conversation between a "caller" and a "representative" can show the best way to handle a call. Trainees can carefully...

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How Are You Engaging Your Clients?

Engaging your clients is more challenging than ever before. Between your website, your Facebook page, your telephone, your Twitter account, printed marketing materials, press releases...the list goes on and on, and things can feel overwhelming.  So we suggest a simple approach: Ask questions...

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