Sound Communication: The Holdcom Blog

Brainstorming Your Branded Content

Branded Content has become more complicated over the years. However, it can open so many doors for businesses of any genre. Articles, videos, podcasts, and other live elements are what makes a nice batch of Branded Content. The overall key of Branded Content is to grab the attention of the...

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Marketing Your Restaurant to Different Generations - Part 1

To meet your restaurant goals, you need to be able to position your facility to the appropriate market. A huge part of marketing has traditionally been "generational marketing" which still holds true to today. There are four current generations that are of the buying age: Traditionalists, Baby...

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Marketing to the Generations- Part 2

In Part 1 of Marketing Your Restaurant to Different Generations, you learned what each generation valued in a restaurant. If you didn't get a chance to read Part One you can check it out here. Now that we know what sets each generation apart, how can your restaurant market to each generation to...

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Healthcare: 5 Ways to Celebrate National Doctor's Day

Healthcare facilities are always busy. Patients coming and going, regularly scheduled treatments, dealing with appointments, and insurance questions. During all the craziness in your office don't overlook one of the main reasons everybody comes to your office...the doctor! March 30th is National...

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Marketing: Convert First Time Clients Into Regulars

Though Christmas has passed, important holidays are just around the corner. Mother's Day and Valentine's Day will be here before you know it. Is your business preparing? Most businesses can find themselves overbooked during Mother's Day and Valentine's Day. If only they could be this busy -...

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What Gender Should Your Voiceover Be?

When you're investing time and energy into your marketing and creating new content, you want it to be effective. Every detail from the colors, used - to the voice has an effect on your audience. Choosing the right gender for your brand voice can be a tricky decision. We've created a list of...

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5 Ways to Shape-Up your Wellness and Fitness Marketing

With the New Year coming, it's time for changes. For a majority of people changes can involve their: lifestyle, career, or living situations. Now if you're a business involved in fitness, or wellness you won't want to miss this opportunity! As a business owner, organizing and creating marketing...

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Spice Up Your Message on Hold

If you're reading this, you've already recognized the immense potential of your phone system's Music/Message on Hold capabilities. Not only are you providing targeted messages to your callers while on hold, you're reducing call abandonment and making the most of their time in queue. 

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On Hold Message Updates for Fall - Cheat Sheet

Coming soon pumpkin lattes and football season! We all know too well that Fall is around the corner. With the Fall season comes the opportunity for a crisp new marketing strategy. Will you be posting on social media; will you be doing any online ads? Whether you're in the healthcare,...

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Seize Your Marketing with Audio Marketing or Sonic Branding

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...

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