A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...
May the 4th be with you! Star Wars wasn't only one of the most well-known movies in history, but created an entire culture. When it comes to marketing, there are several marketing examples that can be seen in the first movie of the original Star Wars trilogy. Marketing that we can see in Star...
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You spend a fortune on your advertising and marketing plans--social media, print, maybe even radio and TV to promote your brand and drive customers to your website and facility Advertising and marketing promotions encourage customers to call your business, but if you're not enhancing...
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Wouldn't it be awesome if everyone on the planet spoke the same language? Marketing to a global audience requires breaking language barriers. As an expanding business, it's important that your customer support system and marketing materials are consistent. As an expanding business you can't...
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What defines customer experience at your company? Many businesses define customer experience, brand identity and recognition from the moment a customer comes within sight of a business location. Physical branding (the look, feel, and experience onsite) follows common sense and easily tested...
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The holidays are a crazy busy, stressful time for everyone--the "goodwill towards men" part seems to come after they've found that one sold out toy, mailed packages, and rehabbed the tree after the cat knocked it over. Don't let your holiday Message On Hold add to your customer's frazzle factor....
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Over the last few years, online video has grown to become an essential marketing tool. Many website visitors find videos extremely intriguing and useful, especially while making purchasing decisions. Companies around the world tailor their online videos to captivate, educate, and engage their...
Sometimes, you just want to make a phone call. While social media, email, and websites have certainly decreased the number of people calling businesses for help, many customers sill find it easier to call and speak to a live representative to get the information they need. So, yes, that smart...
