Sound Communication: The Holdcom Blog

Building Your Brand With Online Video

Over the last few years, online video has grown to become an essential marketing tool. Many website visitors find videos extremely intriguing and useful, especially while making purchasing decisions. Companies around the world tailor their online videos to captivate, educate, and engage their...

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3 Reasons to Use A Vanity Phone Number for Your Business

July 10, 2013 Juli Durante marketing, VoIP

Sometimes, you just want to make a phone call. While social media, email, and websites have certainly decreased the number of people calling businesses for help, many customers sill find it easier to call and speak to a live representative to get the information they need. So, yes, that smart...

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3 Kinds of Online Videos That Will Help Your Marketing

When you're creating marketing videos to share online, there are several types of content that you should consider. Different types of videos should be used for different purposes and target markets. Here are three types of video content and how to use them to most effectively market your...

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Think Like A Marketer: A/B Test Your Message On Hold Program

Is your Message On Hold program as effective as possible? How do you know? What have you done to ensure your on hold marketing is helping to produce results? If you haven't run any tests to see if your Message On Hold is working for you, you might be missing out on an opportunity to make your...

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Lessons from 4 Big Brands for Your Online Marketing Videos

One of the fastest-growing online marketing strategies brands are employing is creating highly-sharable videos. These videos not only highlight products or services, they also entertain, inform, and capture their audiences. Here are four companies - Facebook, Red Bull, Microsoft and Starbucks –...

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4 Ways To Make your Online Content More "Snackable"

How's your attention span? Can you pay attention for more than 10 seconds? Studies are saying...not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most...

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6 Ways Music In Stores Can Boost Sales

Music is an undeniably powerful way to change the environment in your venue. By using overhead music in your store, you have an opportunity to boost sales by engaging your customers. Audio is powerful because it can't be ignored - while customers can overlook imagery, they can't prevent...

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Managing and Announcing Healthcare Mergers and Acquisitions

There is one constant in the healthcare industry: change. New rules and regulations, changing technology, additional facilities...very little stays the same for very long. Today, as "Hospitals" become "Medical Centers" that are part of "Healthcare Systems", paying attention to patient...

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