Sound Communication: The Holdcom Blog

3 Kinds of Online Videos That Will Help Your Marketing

When you're creating marketing videos to share online, there are several types of content that you should consider. Different types of videos should be used for different purposes and target markets. Here are three types of video content and how to use them to most effectively market your...

Read More

Think Like A Marketer: A/B Test Your Message On Hold Program

Is your Message On Hold program as effective as possible? How do you know? What have you done to ensure your on hold marketing is helping to produce results? If you haven't run any tests to see if your Message On Hold is working for you, you might be missing out on an opportunity to make your...

Read More

Lessons from 4 Big Brands for Your Online Marketing Videos

One of the fastest-growing online marketing strategies brands are employing is creating highly-sharable videos. These videos not only highlight products or services, they also entertain, inform, and capture their audiences. Here are four companies - Facebook, Red Bull, Microsoft and Starbucks –...

Read More

4 Ways To Make your Online Content More "Snackable"

How's your attention span? Can you pay attention for more than 10 seconds? Studies are saying...not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most...

Read More

6 Ways Music In Stores Can Boost Sales

Music is an undeniably powerful way to change the environment in your venue. By using overhead music in your store, you have an opportunity to boost sales by engaging your customers. Audio is powerful because it can't be ignored - while customers can overlook imagery, they can't prevent...

Read More

Managing and Announcing Healthcare Mergers and Acquisitions

There is one constant in the healthcare industry: change. New rules and regulations, changing technology, additional facilities...very little stays the same for very long. Today, as "Hospitals" become "Medical Centers" that are part of "Healthcare Systems", paying attention to patient...

Read More

Is Message On Hold "Content Marketing"?

Content marketing is a popular method for attracting prospects and customers to a business. It involves creating content - blogs, ebooks, whitepapers, videos, and whatever else you can think of - to move interested individuals into the sales funnel. While it's most frequently employed by B2B...

Read More

How to Prepare Your Marketing for the Holidays

The time has come...the pre-holiday season is upon us! Well, maybe it's not so "pre" anymore. I walked through a home improvement store the other day (It was not yet the first of October), and there was a large display of Christmas Trees already set up...WOW. For me, the message was clear:...

Read More

Lessons from Lady Gaga for your Message On Hold Marketing (really!)

September 11, 2012 Juli Durante Message On hold, marketing

Lady Gaga's next album, Artpop, promises to be something much, much more. Instead of releasing the album on traditional CDs or depending on digital sales, Gaga is banking on an immersive, multi-platform and mutli-media app that will feature chats, films, extra music, games, fashion updates,...

Read More

Script Tip: Take your Message On Hold Back to School

Whether or not you have children, the Back to School season affects you. Perhaps your commute becomes that much longer because school buses are back on the road. Or employees and co-workers have to readjust their work schedule to accommodate school hours and the drop-off/pick-up schedule for...

Read More