Sound Communication: The Holdcom Blog

Holiday Voice Prompts and On Hold Tips

During the holiday season, many businesses find themselves busier than they are at any other time of year. Orders are pouring in, and along with those orders come a variety of questions and complaints that tie up the phone lines. While many retailers hire extra staff to help with the increased...

Read More

How Much Can I Say On Hold? (Part 1)

As you may have learned in our previous blog, a ­voice over talent can speak approximately 112 words per minute. It’s important that you don’t stuff too much content into your Message On Hold program, as it will be overwhelming to your callers and difficult to understand. As your finished on...

Read More

How To Avoid Jargon In On Hold Marketing

Jargon, or “Special words or expressions that are used by a particular profession or group and are difficult for others to understand,” is often a deal-breaker when developing effective marketing programs. On hold, marketing messages are heard, not seen or read, so it’s especially important to...

Read More

Updating your Messages On Hold for Autumn (and after)

Summer officially ended on September 23, but people have started feeling especially autumnal since Labor Day. As the seasons change, it’s time to take inventory of your marketing materials and make sure your Message On Hold reflects the present and future of your business, not the past....

Read More

Voice Prompts and MOH Make it to the Great White Way

My adolescent nephews have never experienced a Broadway play, so for their spring birthdays my husband and I took them to see Spiderman: Turn off the Dark.  This show was in the headlines for various reasons – injuries, confusing plot, being the most expensive play ever produced, but it was an...

Read More

A Message on Hold Nightmare, from a Message On Hold Blogger

Frustration, confusion, impatience and irritation. These are all negative, yet common feelings toward bad hold time experiences among customers and clients. Its a relatively small yet imperative category of a business to have a well managed, up-to-date, professionally recorded message on hold...

Read More

Using Message On Hold as a Call to Action

Audio has proven to be an effective way of reinforcing a call to action in marketing and customer service initiatives. Often times, audio is a component of a marketing strategy, but in the area of on hold marketing, it is the sole marketing component and the one that can make effective...

Read More

Using Message on Hold in a Real Time World

The globalized, plugged in community of today’s world is always looking for a quick fix and fast information.  While your customers are on hold, are they forced to wait for a representative who can speak to them, or is your MOH (message on hold) targeted to provide them with timely, frequently...

Read More

5 More "Do's and Dont's for Message on Hold"

In last week's blog, we discussed "7 Do's and Don't for Message on Hold" programs. Here are five more pieces of advice for designing the most effective "delay message," adapted from the 2001 ICMI whitepaper by Jean Bave-Kerwin:

Read More

MOH and IVR Rush Jobs

February 25, 2011 Jeremy Fishman Message On hold, MOH

Holdcom often encounter situations where a client calls in, frantic or out of breathe, asking for an MOH update or IVR announcement to be written, produced, and delivered that afternoon.

Read More