Sound Communication: The Holdcom Blog

Myths & Misunderstandings About Music On Hold Licensing

Myth: “I can use this music for free because I found it on the internet”.

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Podcast: Does Background Music Improve Customer Experience?

The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment. ...

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How to Choose Good Background Music Services for Stores

Getting the right background music for stores isn't always easy. It can be tricky to ensure you're playing the right music, for the right shoppers, at the right time and place. And there are a lot of options - Something fast and pop-y, or mellow and jazzy, or hip and indie...the list goes on....

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Everything You Need To Know About Music Licensing

I've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...

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How to Choose Appropriate Overhead Music

Music has endless variations—genres, tempos, time periods, instruments, vocals—all of which appeal to different people and have differing impact. When deciding what kind of background music to play in a retail store, fitness center, hotel, or other property, it’s important to keep in mind...

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Is Overhead Music Right for Me ?

Overhead music is a powerful tool that is often neglected by businesses. In a brick and mortar facility, like a fitness center or retail store, appropriate overhead music can really set the tone for the customer experience. In a more general business environment, appropriate overhead music can...

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What You NEED to Know Before Implementing Music On Hold

Copyright infringement, piracy, and theft. Many businesses faced these serious and unfortunate charges after illegally playing unlicensed music on hold. What is even more unfortunate is that these crimes are mostly committed due to lack of awareness about on hold music licensing, causing the...

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Hold Music Can Make Your Customers Crazy

For many companies the music (and message) callers hear while waiting on hold, may be their first impression of your company.  These impressions can be lasting and influence the way your company is perceived by your customers or potential customers. Whether you’re a mom and pop or Fortune 500,...

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Queen and Message on Hold

“Momma…I just killed a man…” starts one of the greatest musical journeys of all time – Bohemian Rhapsody. A rock-opera that switches gears more times than a six speed, a Dostoyevsky-esque tragedy condensed to 5:55 seconds, this song has captured generations since released in Queen’s 1975 album ...

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