Myth: “I can use this music for free because I found it on the internet”.
The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment. ...
Read More
Getting the right background music for stores isn't always easy. It can be tricky to ensure you're playing the right music, for the right shoppers, at the right time and place. And there are a lot of options - Something fast and pop-y, or mellow and jazzy, or hip and indie...the list goes on....
I've spent some time educating you regarding the risks of using the radio as your Message On Hold program, streaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...
Music has endless variations—genres, tempos, time periods, instruments, vocals—all of which appeal to different people and have differing impact. When deciding what kind of background music to play in a retail store, fitness center, hotel, or other property, it’s important to keep in mind...
Overhead music is a powerful tool that is often neglected by businesses. In a brick and mortar facility, like a fitness center or retail store, appropriate overhead music can really set the tone for the customer experience. In a more general business environment, appropriate overhead music can...
Copyright infringement, piracy, and theft. Many businesses faced these serious and unfortunate charges after illegally playing unlicensed music on hold. What is even more unfortunate is that these crimes are mostly committed due to lack of awareness about on hold music licensing, causing the...
For many companies the music (and message) callers hear while waiting on hold, may be their first impression of your company. These impressions can be lasting and influence the way your company is perceived by your customers or potential customers. Whether you’re a mom and pop or Fortune 500,...
“Momma…I just killed a man…” starts one of the greatest musical journeys of all time – Bohemian Rhapsody. A rock-opera that switches gears more times than a six speed, a Dostoyevsky-esque tragedy condensed to 5:55 seconds, this song has captured generations since released in Queen’s 1975 album ...