Sound Communication: The Holdcom Blog

Message on Hold: Music & Your Brain

Ever hear that one song, and as soon as it comes on you want to start dancing? The affect music has on our brains is undeniable. Music affects our brains so much that it has become popularized for therapy. Parents have even been encouraged to teach children how to play an instrument to increase...

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Myths & Misunderstandings About Music On Hold Licensing

Myth: “I can use this music for free because I found it on the internet”.

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Podcast: Does Background Music Improve Customer Experience?

The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment. ...

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How Do You Choose The Right Business Music For Your Company?

We all have been in stores and restaurants where some type of music is playing in the background.  Sometimes we like it and sometimes we don't. So, how do you go about choosing the right business music for your company?

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How to Choose Good Background Music Services for Stores

Getting the right background music for stores isn't always easy. It can be tricky to ensure you're playing the right music, for the right shoppers, at the right time and place. And there are a lot of options - Something fast and pop-y, or mellow and jazzy, or hip and indie...the list goes on....

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Everything You Need To Know About Music Licensing

I've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...

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How to Choose Appropriate Overhead Music

Music has endless variations—genres, tempos, time periods, instruments, vocals—all of which appeal to different people and have differing impact. When deciding what kind of background music to play in a retail store, fitness center, hotel, or other property, it’s important to keep in mind...

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Is Overhead Music Right for Me ?

Overhead music is a powerful tool that is often neglected by businesses. In a brick and mortar facility, like a fitness center or retail store, appropriate overhead music can really set the tone for the customer experience. In a more general business environment, appropriate overhead music can...

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What You NEED to Know Before Implementing Music On Hold

Copyright infringement, piracy, and theft. Many businesses faced these serious and unfortunate charges after illegally playing unlicensed music on hold. What is even more unfortunate is that these crimes are mostly committed due to lack of awareness about on hold music licensing, causing the...

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