The holidays are just around the corner. As a business, it's time to start thinking about special hours and company parties. Let's not forget the focus of any business - clients. When it comes to Message On Hold, use music that reminds callers why this time of year is so special, let them know...Read More
Your team has worked diligently to create a marketing and communication strategy that will increase sales and strengthen your competitive edge. Understanding how to create effective audio marketing scripts for Message On Hold can make a difference as to how clients perceive your brand. Your...Read More
The frustration felt while waiting on hold is universal. Frustration can easily build when the caller is forced to listen to robotic recordings and lame elevator music. Too often hold time is time- consuming and impersonal. The time on hold is inevitable, but eliminating the impersonal quality...Read More
Your customer has a busy day. One of his kids was sick this morning, a tire was flat on the car, work at the office is piled up after a holiday, and the office fridge isn't working so he had to go out for lunch. On top of all that, he must call your company today and he's likely to have to spend...Read More
"To succeed, you must have tremendous perseverance, tremendous will. ‘I will drink the ocean,’ says the persevering soul; ‘at my will mountains will crumble up." ~ Swami Vivekananda
Your customers should not have to conjure up this kind of will power to sit through a Holiday Message On Hold...Read More
The holidays are a crazy busy, stressful time for everyone--the "goodwill towards men" part seems to come after they've found that one sold out toy, mailed packages, and rehabbed the tree after the cat knocked it over. Don't let your holiday Message On Hold add to your customer's frazzle factor....Read More
Music is often thought of as just for entertainment but it can also be used to accomplish other objectives. Generally, overhead music plays in background of production facilities, retail stores, restaurants and offices to manufacture certain desired attitudes and behaviors among employees and...
I've spent some time educating you regarding the risks of using the radio as your Message On Hold program, streaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...