Sound Communication: The Holdcom Blog

How To Write a Message On Hold Program Script

Are you afraid to "get your hands dirty" and write your own Message On Hold program? Are you wondering where to start when crafting your Message On Hold script? A lot of our clients struggle with writing their Message On Hold program.

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Everything You Need To Know About Music Licensing

I've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...

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Our 5 Most Popular Blog Posts of 2012

Hey sound communicators! With 2012 drawing to a close, here's a roundup of our most popular blog posts from the past year. Take a look at these most popular posts and get your audio marketing hat on! 

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Message On Hold - You're Doing It Wrong

Internet memes aside, many companies are doing Message On Hold all wrong. Frequently, they're just neglecting what people hear while they're waiting on hold. Sometimes, they're making terrible mistakes in their on hold communication that impact marketing strategies and customer service...

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Why do companies have such terrible hold music?

As I'm writing the post, I'm on the phone. Don't worry, I'm not ignoring someone who is talking to me, I'm on hold with tech support. It doesn't feel very supportive. The problem? I'm sitting here listening to the same 80s-sounding instrumental tracking looping over and over...and over. I'm humming...

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What You Mean When You Say "I Need A Voice for my Phone System"

When a client is looking for a new audio production, we're frequently told, "I need a voice for my phone system." While this is a very good start, it can also cause confusion. Do you need voice prompts? Message On Hold? Voicemail Greetings? Here's how to decode what you really need when you're...

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13 Tips for Providing AWFUL Customer Service On Hold

When people don't like your Message On Hold program, they will certainly complain about it. Why? Being stuck on hold with imperfect content is a nightmare. Unless you want your customers to feel frustrated and unappreciated, avoid these 13 common Message On Hold mistakes:

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How to Structure a Message On Hold Program

You can do a lot with Message On Hold programs: Give client testimonials, offer special deals and promotions. create a game show, let your CEO or President present a special message...and the list goes on. In fact, the options you have are nearly limitless: as long as you record it, you can put...

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Content Ideas for your Automotive Retail Message On Hold Program

Automotive retail centers often manage many marketing and customer service objectives simultaneously. With so much information to be conveyed, well planned, thoughtful writing is necessary for a good Message On Hold Program. Including basic, important information about your dealership is a...

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