Sound Communication: The Holdcom Blog

Message On Hold: The Holiday Marketing Tool You Forgot

The holidays are a crazy busy, stressful time for everyone--the "goodwill towards men" part seems to come after they've found that one sold out toy, mailed packages, and rehabbed the tree after the cat knocked it over. Don't let your holiday Message On Hold add to your customer's frazzle factor....

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Should I use Superlatives in My On Hold Messages?

"We offer the greatest customer service." "Our business is dedicated to using the latest technology." "We're the best." These are the kind of superlatives that, when not supported by factual evidence and used with on hold messages, can really turn off customers. When creating any kind of on...

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How Do You Choose The Right Business Music For Your Company?

We all have been in stores and restaurants where some type of music is playing in the background.  Sometimes we like it and sometimes we don't. So, how do you go about choosing the right business music for your company?

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Top Effects Overhead Music Has On Behavior

Music is often thought of as just for entertainment but it can also be used to accomplish other objectives. Generally, overhead music plays in background of production facilities, retail stores, restaurants and offices to manufacture certain desired attitudes and behaviors among employees and...

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How To Write a Message On Hold Program Script

Are you afraid to "get your hands dirty" and write your own Message On Hold program? Are you wondering where to start when crafting your Message On Hold script? A lot of our clients struggle with writing their Message On Hold program.

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Everything You Need To Know About Music Licensing

I've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...

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Holiday Season Customer Service Tips

Customer support is important year-round, but during the holidays, taking the time to ensure excellence can be essential. With higher call volumes, more shoppers, and longer business hours, it can get difficult to continue to provide excellent outstanding customer service. Here are some tips to...

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Our 5 Most Popular Blog Posts of 2012

Hey sound communicators! With 2012 drawing to a close, here's a roundup of our most popular blog posts from the past year. Take a look at these most popular posts and get your audio marketing hat on! 

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Message On Hold - You're Doing It Wrong

Internet memes aside, many companies are doing Message On Hold all wrong. Frequently, they're just neglecting what people hear while they're waiting on hold. Sometimes, they're making terrible mistakes in their on hold communication that impact marketing strategies and customer service...

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