Sound Communication: The Holdcom Blog

How to Choose Good Background Music Services for Stores

Getting the right background music for stores isn't always easy. It can be tricky to ensure you're playing the right music, for the right shoppers, at the right time and place. And there are a lot of options - Something fast and pop-y, or mellow and jazzy, or hip and indie...the list goes on....

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Everything You Need To Know About Music Licensing

I've spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it's illegal and can end up costing...

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6 Ways Music In Stores Can Boost Sales

Music is an undeniably powerful way to change the environment in your venue. By using overhead music in your store, you have an opportunity to boost sales by engaging your customers. Audio is powerful because it can't be ignored - while customers can overlook imagery, they can't prevent...

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Can I Stream Internet Radio in My Store or Facility?

Overhead Music is a great way to keep customers happy and engaged in your store or facility. The right music can keep people shopping longer. A popular solution for providing in-store music is playing a form of internet radio - Pandora, RDIO, Spotify, or another service. These services are free...

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Why Do Companies Have Such Terrible Hold Music?

As I'm writing the post, I'm on the phone. Don't worry, I'm not ignoring someone who is talking to me, I'm on hold with tech support. It doesn't feel very supportive. The problem? I'm sitting here listening to the same 80s-sounding instrumental tracking looping over and over...and over. I'm humming...

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Script Tip: How to Write Overhead Announcements for Your Small Business

Are you utilizing your Overhead Announcements to the best of their ability? If your business has an overhead sound system and you'd like to add overhead music or personalized messages, it’s important to play what’s relevant and interesting to your customers.

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How to Choose Appropriate Overhead Music

Music has endless variations—genres, tempos, time periods, instruments, vocals—all of which appeal to different people and have differing impact. When deciding what kind of background music to play in a retail store, fitness center, hotel, or other property, it’s important to keep in mind...

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How to Use Overhead Music and Announcements in Your Fitness Center

Fitness centers often run into a few problems when playing overhead music or announcements. First and foremost, background music must be legally licensed to ensure these facilities don't incur fines. Additionally, programming overhead announcements can be tricky, because the right message has to...

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My Overhead Music Experience at the Mall

Sound can be a powerful tool in marketing strategies. In retail setting specifically, overhead music can have tremendous impact. As it turns out, the absence of music can also be a powerful factor in consumer buying decisions. I personally noticed the effects of retail store background music on...
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5 Best Practices for Refreshing Message On Hold Content

December 22, 2011 Juli Durante message on hold, tips, music

The most interesting and engaging on hold messages are those that have content that is up to date and seasonally relevant. Because 7 out of every 10 callers are placed on hold (according to an AT&T study), it's important to consider what your on hold program says and how often you change the...

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