Sound Communication: The Holdcom Blog

How Message On Hold Music Can Work For You

The frustration felt while waiting on hold is universal. Frustration can easily build when the caller is forced to listen to robotic recordings and lame elevator music. Too often hold time is time- consuming and impersonal. The time on hold is inevitable, but eliminating the impersonal quality...

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Message On Hold: The Holiday Marketing Tool You Forgot

The holidays are a crazy busy, stressful time for everyone--the "goodwill towards men" part seems to come after they've found that one sold out toy, mailed packages, and rehabbed the tree after the cat knocked it over. Don't let your holiday Message On Hold add to your customer's frazzle factor....

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Should I use Superlatives in My On Hold Messages?

"We offer the greatest customer service." "Our business is dedicated to using the latest technology." "We're the best." These are the kind of superlatives that, when not supported by factual evidence and used with on hold messages, can really turn off customers. When creating any kind of on...

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The Importance of Message on Hold [Infographic]

While you're ramping up your Internet and social media budget, don't forget that many of your best customers or would be customers still reach you on the phone. How are you addressing that? 

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Common Mistaskes in Financial Industry Message On Hold Programs

A bank or credit union's telephone system is often an integral part of customer service. Clients will use an automated phone system to check account balances and members with more complicated inquiries wait on hold for support. During these critical moments on the phone, businesses in the...

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12 Content Ideas for Higher Education Message On Hold

A number of Holdcom employees have children who are high school seniors and are, right now, in the middle of the college application process. While it's an exciting time, it can also be a frustrating experience. With higher call volumes at the admissions office, these employees (and their...

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4 Audio Marketing Strategies for Small Businesses

Small businesses working with limited resources are often overshadowed by competition from larger businesses with larger marketing budgets. And yet, small businesses need to outshine competitors and distinguish themselves from the rest, just like the big guys. So what to do? By incorporating...

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How many voices? IVR Announcements vs. Messages On Hold

When creating programs for audio marketing for telephony, like IVR Announcements and Messages On Hold, clients have to make a choice of voice. Is a male or female right for me? Do I want someone who sounds peppy and fun, or does my business warrant a voice with a calm, soothing tone? When...

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