Sound Communication: The Holdcom Blog

How many voices? IVR Announcements vs. Messages On Hold

When creating programs for audio marketing for telephony, like IVR Announcements and Messages On Hold, clients have to make a choice of voice. Is a male or female right for me? Do I want someone who sounds peppy and fun, or does my business warrant a voice with a calm, soothing tone? When...

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11 Tips for Writing Your Own On Hold Marketing Program

Scripts written for Message On Hold and other audio marketing programs are very different from pieces written for script. Instead of being read silently, MOH scrips are heard and must be written for the ear. Special considerations must be takent to ensure these scripts are effective. some...

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Part I of III: How to Leverage Audio Marketing for Your Healthcare Facility

Professional audio has served as a effective communication and marketing tool for hospitals and healthcare facilities. Message On Hold, IVR Announcements and Professional Voicemail Greetings are all important to healthcare facilties because they enable efficient call processing, market to the...

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Updating your Messages On Hold for Autumn (and after)

Summer officially ended on September 23, but people have started feeling especially autumnal since Labor Day. As the seasons change, it’s time to take inventory of your marketing materials and make sure your Message On Hold reflects the present and future of your business, not the past....

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Why Audio is a Key Tool in Conveying Time-Sensitive Information

How does your business convey time-sensitive information to your customer base? Have you covered all areas of communication? Are you reaching as many people as you need to in an effective manner? There are efficient ways to get your message heard, such as various forms of social media, but more...

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Audio Solutions to Make Your Small Business Look and 'Sound' Bigger

Small businesses have the potential of getting lost amid competition from large-scale, high revenue businesses. These types of businesses are always faced with the question, "How do I make my business seem larger and distinguish itself among competitors?" Both professionalism and strategic...

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Increasing Quality Through Audio Marketing Initiatives

No matter what industry you are in, customers value quality. Especially when the competition is fierce, you are expected to provide the best quality for the right price.  By focusing on quality in every step of your sales process, you can satisfy customers.  In fact, quality and efficiency...

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Hold Music Can Make Your Customers Crazy

For many companies the music (and message) callers hear while waiting on hold, may be their first impression of your company.  These impressions can be lasting and influence the way your company is perceived by your customers or potential customers. Whether you’re a mom and pop or Fortune 500,...

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A Message on Hold Nightmare, from a Message On Hold Blogger

Frustration, confusion, impatience and irritation. These are all negative, yet common feelings toward bad hold time experiences among customers and clients. Its a relatively small yet imperative category of a business to have a well managed, up-to-date, professionally recorded message on hold...

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Behold, The Power of Real Human Audio

While waiting on hold, most listeners can tell almost instantly if the message on hold program contains human narration or synthetic speech. Granted, artificial speech technology has come a long way in replicating the human voice, but very noticeable differences still exist. Although synthetic...

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