Sound Communication: The Holdcom Blog

Healthcare Marketing: 6 Ways to Reuse Message On Hold

As a healthcare provider there is a ton of information to be shared such as: medical innovations, disease prevention, and seasonal tips. A great way to share this content with patients is by utilizing your Message On Hold script and audio recordings. Patients who are on hold are a captive audience...

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Can I Stream Internet Radio in My Store or Facility?

Overhead Music is a great way to keep customers happy and engaged in your store or facility. The right music can keep people shopping longer. A popular solution for providing in-store music is playing a form of internet radio - Pandora, RDIO, Spotify, or another service. These services are free...

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How to Improve the In-Store Customer Experience

As a marketer, I know that a customer's in-store experience greatly contributes to his or her overall impression of a brand. Although Old Navy, Gap, and Banana Republic are owned by the same parent company, the experience in and target customer of these stores are very, very different. 

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How to Repurpose your Existing Message On Hold Content

So, you've written an eBook, White Paper, or Guide. You've chopped it up into a series of blog posts. You've created a video and webinar about the same content. With one idea, you've gotten a lot of bang for your buck, you savvy marketer you! Repurposing content is a great way to stretch your...

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Script Tip: How to Write Overhead Announcements for your Small Business

Are you utilizing your Overhead Announcements to the best of their ability? If your business has an overhead sound system and you'd like to add overhead music or personalized messages, it’s important to play what’s relevant and interesting to your customers.

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How to Choose Appropriate Overhead Music

Music has endless variations—genres, tempos, time periods, instruments, vocals—all of which appeal to different people and have differing impact. When deciding what kind of background music to play in a retail store, fitness center, hotel, or other property, it’s important to keep in mind...

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How to Use Overhead Music and Announcements in Your Fitness Center

Fitness centers often run into a few problems when playing overhead music or announcements. First and foremost, background music must be legally licensed to ensure these facilities don't incur fines. Additionally, programming overhead announcements can be tricky, because the right message has to...

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My Overhead Music Experience at the Mall

Sound can be a powerful tool in marketing strategies. In retail setting specifically, overhead music can have tremendous impact. As it turns out, the absence of music can also be a powerful factor in consumer buying decisions. I personally noticed the effects of retail store background music on...
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Is Overhead Music Right for Me ?

Overhead music is a powerful tool that is often neglected by businesses. In a brick and mortar facility, like a fitness center or retail store, appropriate overhead music can really set the tone for the customer experience. In a more general business environment, appropriate overhead music can...

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Creative Guest Services Strategies: Hospitality Audio Marketing

Improving guest services is an objective had by many hospitality properties, including hotels, restaurants, and resorts. The principles of audio marketing can be useful tools for improving guest satisfaction, surveying in-property, and making services better. This slide presentation has real-life...

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