Sound Communication: The Holdcom Blog

Ten Tips Tuesday: Considerations For Your Next Podcast

Are you an avid podcaster? Just starting out? Not sure what podcasting is to begin with? Don't worry - these tips will help podcasters at any level create great-sounding episodes that are informative, interesting, and engaging. The major areas to consider are your content, delivery, editing,...

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5 Often-Missed Marketing Opportunities You Should Learn About Today

Marketers get pulled in  many directions: writing blogs, exploring new social media sites, updating websites, optimizing for search engines, crafting awesome subject lines for emails...and much more. A lot of these activities take up valuable time. But there are also marketing opportunities you...

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Creating More Effective Online Presentations with Sound

Some people say that there are two kinds of people in the world: those who like to read, and those who like to listen. That’s great—because contemporary technology allows us to create content that is appealing to BOTH groups of people.  Slide Presentations let you do both at the same time....

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30 Business Podcasting Ideas

To keep your online audience interested in your content, it's important to "spice up" your content with multimedia. You can use a combination of videos, slide presentations, and social media accounts can keep your followers engaged with your content. Another easy method is podcasting. You already...

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Ways Healthcare Facilities Can Incorporate Audio in Social Media

Using audio on social media sites can be a strategic way to reach a growing, tech-savvy customer base. Audio tweeting, podcasting, and creating informative video content are all ways to get your customers talking online. Virtual tours with engaging audio can help you bring virtual visitors into...

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4 Audio Marketing Strategies for Small Businesses

Small businesses working with limited resources are often overshadowed by competition from larger businesses with larger marketing budgets. And yet, small businesses need to outshine competitors and distinguish themselves from the rest, just like the big guys. So what to do? By incorporating...

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5 Ways to Utilize Audio to Enhance Your Small Business

Giving your small business a voice can enhance marketing and customer service intiatives. By incorporating a professional human voice into your marketing strategies you can establish a more personal relationship with your customers while creating a more professional image for your business. ...

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How to get SEO credit for Website Audio (and Video)

Search engines can read. They read your website, determine what your content is, who is linking to your site, and how many times you use certain words. However, search engines cannot watch videos, look at pictures, or play your audio files. Here’s the dilemma: If you want customers to find...

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10 Business Podcasting Ideas

A podcast is like an audio blog—a short burst of content that allows you to deliver an interesting, informative message. Whether you're blogging or podcasting, thinking of new content can be difficult. Still, creating a podcast provides your business with an increased opportunity to build a...

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