Sound Communication: The Holdcom Blog

Podcast: Does Background Music Improve Customer Experience?

The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment. ...

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Podcast: How do eGreeting Cards Increase Customer Engagement?

As video marketing continues to take top priority on marketers agendas, companies and brands are scrambling to find the resources and funds for this highly engaging and sought after digital content.  

An easy way to get started using video content as part of your marketing strategy is to turn...

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Ten Tips Tuesday: Considerations For Your Next Podcast

January 29, 2013 Juli Durante resources, tips, podcast

Are you an avid podcaster? Just starting out? Not sure what podcasting is to begin with? Don't worry - these tips will help podcasters at any level create great-sounding episodes that are informative, interesting, and engaging. The major areas to consider are your content, delivery, editing,...

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9 Reasons Why Your Business Should Podcast

November 01, 2011 Juli Durante marketing, tips, podcast

To be technical, a podcast is a series of audio recordings arranged in episodes and received via internet syndication.  What does that mean? In short, a podcast is like an audio blog or a video blog (vlog). There are many variations on the podcast. Some podcasts are audio-only, while others...

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10 Business Podcasting Ideas

August 16, 2011 Juli Durante marketing, tips, podcast

A podcast is like an audio blog—a short burst of content that allows you to deliver an interesting, informative message. Whether you're blogging or podcasting, thinking of new content can be difficult. Still, creating a podcast provides your business with an increased opportunity to build a...

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