Sound Communication: The Holdcom Blog

Message on Hold: Music & Your Brain

Ever hear that one song, and as soon as it comes on you want to start dancing? The affect music has on our brains is undeniable. Music affects our brains so much that it has become popularized for therapy. Parents have even been encouraged to teach children how to play an instrument to increase...

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Is Your Voice Over Talent Approachable as the Brand Voice?

First impressions have a lasting impact.  Everyone has a friend that when they first met, was totally unapproachable. Trust me, I know because for most of my college years, I was that friend! My friends didn't admit this to me until about 2 years into our relationship, and we still laugh about... Read More

Holiday Phone Greetings: Message On Hold

The holidays are just around the corner. As a business, it's time to start thinking about special hours and company parties. Let's not forget the focus of any business -  clients. When it comes to Message On Hold, use music that reminds callers why this time of year is so special, let them know...

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Voice Assistant Technology and its Part in Customer Service

Once relegated to the realms of sci-fi and seemingly far-fetched movie plots, voice assistant technology is now a huge part of the customer service experience. It works inconjunction with your Interactive Voice Response, known as IVR, to increase efficiency in your company's communication,...

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Seize Your Marketing with Audio Marketing or Sonic Branding

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...

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Why Custom Audio is Important to Your Phone System

So you want to know why custom audio is important to your phone system? Your phone system is the first impression many customers receive.  It's the "front door" to your business and it needs a professional image. It's one of the easiest ways to improve customer experience. In addition to ...

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What Star Wars Taught Us About Marketing and Brand Image

May the 4th be with you! Star Wars wasn't only one of the most well-known movies in history, but created an entire culture. When it comes to marketing, there are several marketing examples that can be seen in the first movie of the original Star Wars trilogy. Marketing that we can see in Star...

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Live Agents Or Automated Attendant?

The term 'Live Agents' has replaced the traditional "receptionist".  Not too long ago most businesses answered calls live during "normal" business hours. So much has changed in how we work and live and communicate, I’m not sure what is considered normal.  Today customers expect 24/7, 365 support...

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5 Ways Auto Attendant Can Increase Efficiency in Your Business

Every business owner knows the importance of accurate and timely communications to keep the company running smoothly. A missed call or message can mean a significant loss of revenue and possibly a lost client. The auto attendant on your phone system can help to solve this issue. The obvious...

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3 Reasons IVR Can Make or Break Your Brand

IVR systems. We've all used it and we've all had experiences where we were trapped in a routing loop unable to reach a human being and stuck yelling at a "robot" we can barely understand. 

When was the last time you've had an experience like that? How did it make you feel about the brand who...

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