To meet your restaurant goals, you need to be able to position your facility to the appropriate market. A huge part of marketing has traditionally been "generational marketing" which still holds true to today. There are four current generations that are of the buying age: Traditionalists, Baby...
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In Part 1 of Marketing Your Restaurant to Different Generations, you learned what each generation valued in a restaurant. If you didn't get a chance to read Part One you can check it out here. Now that we know what sets each generation apart, how can your restaurant market to each generation to...
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You sit down at a restaurant and what's the first thing you do? You take a look at the menu. A restaurant menu is not just a simple piece of paper, it's much more than that. Your menu design should reflect your brand, what your restaurant stands for and pull the guest in. A lot of psychology...
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Though Christmas has passed, important holidays are just around the corner. Mother's Day and Valentine's Day will be here before you know it. Is your business preparing? Most businesses can find themselves overbooked during Mother's Day and Valentine's Day. If only they could be this busy -...
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