Sound Communication: The Holdcom Blog

Marketing Your Restaurant to Different Generations - Part 1

To meet your restaurant goals, you need to be able to position your facility to the appropriate market. A huge part of marketing has traditionally been "generational marketing" which still holds true to today. There are four current generations that are of the buying age: Traditionalists, Baby...

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Marketing to the Generations- Part 2

In Part 1 of Marketing Your Restaurant to Different Generations, you learned what each generation valued in a restaurant. If you didn't get a chance to read Part One you can check it out here. Now that we know what sets each generation apart, how can your restaurant market to each generation to...

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Menu Writing Tips & Tricks

February 23, 2018 Sofia Pompeo restaurant, tips, resources

 You sit down at a restaurant and what's the first thing you do? You take a look at the menu. A restaurant menu is not just a simple piece of paper, it's much more than that. Your menu design should reflect your brand, what your restaurant stands for and pull the guest in. A lot of psychology...

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Marketing: Convert First Time Clients Into Regulars

Though Christmas has passed, important holidays are just around the corner. Mother's Day and Valentine's Day will be here before you know it. Is your business preparing? Most businesses can find themselves overbooked during Mother's Day and Valentine's Day. If only they could be this busy -...

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Creating a Restaurant Brand Voice That Will Slay

A brand voice  is a consistent style, message, and theme throughout all marketing which makes a company stand out against the competition. The voice will define and create a tone for the entire restaurant. It should be echoed in your social media, menu, website, app, printed marketing materials,... Read More

How Restaurants and Catering Facilities Can Keep Messages on Hold Current

The most effective Message On Hold program is one that is kept up to date year-round. For restaurants and catering facilities, where seasonal happenings often affect events, menues, hours of operation, and space availability, playing timely information on hold is an easy way to keep your guests and...
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